Marketing Specialist for Channel Growth
3 weeks ago
Job Title: Channel Marketing Specialist
Job Summary: We are seeking an experienced marketing professional to enhance our client\'s mortgage origination and real estate channels\' marketing efforts. The ideal candidate will be responsible for crafting and implementing an integrated channel marketing operational plan to generate sales and build the client\'s brand.
Key Responsibilities:
- Develop and implement data-led brand building plans across distribution channels.
- Measure success of plans and campaigns, providing feedback and insights for future projects.
- Understand and provide insight into digital and social media behavior of the target audience.
- Perform competitor analysis to inform the brand building and sales plan.
- Manage relationships with stakeholders and collaborate with cross-functional teams.
Requirements:
- Solid business acumen and good stakeholder management.
- Lead change and innovation.
- Communicate and engage effectively.
- Strong influencing and persuading skills.
- Technology savvy with a strong understanding of the digital and social media landscape.
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