African Trade Development Expert
1 week ago
We are seeking an African Trade Development Expert to join our team at the AGL Group.
Job OverviewThe successful candidate will be responsible for analyzing market trends, evaluating customer data, and developing marketing strategies to drive growth and enhance brand presence in the freight forwarding industry.
Key Responsibilities- Trend Analysis:
Conduct in-depth trend analysis to identify emerging opportunities and challenges in the African trade market.
Develop strategic recommendations to capitalize on market opportunities and mitigate risks. - Data Analysis:
Collect and analyze data from various marketing campaigns, sales, and customer feedback to assess performance and effectiveness.
Develop actionable insights to optimize marketing campaigns and strategies based on data trends and customer behavior. - Campaign Execution:
Collaborate with marketing and sales teams to plan and execute targeted marketing campaigns.
Monitor campaign performance, identify areas of improvement, and suggest optimizations for maximum impact. - Competitor Analysis:
Perform competitor analysis to understand their marketing strategies, pricing structures, and service offerings.
Benchmark the company's marketing performance against industry standards and competitors to identify areas for improvement and innovation.
- Bachelor's degree in marketing, Business Administration, Logistics, or a related field
- 2-4 years of experience in a marketing analyst role, ideally within the logistics, freight forwarding, or transportation industry
- Strong understanding of market research methodologies and ability to apply them to freight forwarding and logistics sectors
- Excellent communication, presentation, and interpersonal skills
- Strong problem-solving skills and attention to detail
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