Data Insights Specialist
4 weeks ago
Job Summary:
We are seeking a highly skilled Insights Analyst to join our team at Zenith. As an Insights Analyst, you will be responsible for producing and presenting competitive Advertising Expenditure reports, analyses, and reviews.
Key Responsibilities:
- Produce and present audience/market insights reports and analyses for South Africa and Africa.
- Produce and present post-campaign reports and analyses.
- Produce and present audience tracking reports and analyses.
- Produce and present media inflation reports and analyses.
- Respond to global data, reports, and insight queries for central services.
- Manage live dashboards/reports in Google Studio or other preferred Publicis Groupe platforms.
- Collaborate with the Data Sciences team to build and maintain live dashboards.
- Contribute to POV documents, including landscape documents on eCommerce, social media, media inflation, and other required topics.
- Coordinate group training sessions with third-party data and technology suppliers.
- Share skills and knowledge with interns and junior colleagues.
Requirements:
- Strong mathematical skills.
- Marketing degree, diploma, or certificate.
- Advanced MS Excel skills.
- Google Data Studio and Google Analytics certificates.
- Mediatool training.
- Telmar – Survey Time, Geographics, Autographics, Transmit, Radio Max training completed and refreshed.
- Nielsen WizzAds for Advertising Spend training.
Professional Attributes:
- Analytical.
- Solutions-driven with a growth mindset.
- Collaborative.
- Good communication skills.
- Client service-oriented.
- Hunger to grow and learn.
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