Marketing Manager
2 weeks ago
About the Role
Ziiki Media is seeking a skilled Marketing Manager to develop and execute a comprehensive marketing strategy that aligns with our corporate and brand direction.
Key Responsibilities
- Develop and implement a multi-platform communications strategy to drive results and engagement.
- Create and manage all marketing materials and collateral to reflect our brand direction.
- Implement online marketing activities, including social media, SEO/SEM, demand generation, and lead generation.
- Track campaign effectiveness and make data-driven decisions to optimize performance.
- Manage communications spend and work with vendors and agencies to create and localize marketing activities.
- Lead the planning and implementation of PR and initiatives related to our brand.
- Develop and implement comprehensive digital marketing programs aligned with brand plans and business priorities.
- Collaborate with content marketing and design teams to create engaging content for each stage of the customer journey.
- Review and optimize online assets, including the company website and social media pages.
- Plan and control the digital marketing budget and spend by allocating budgets to different channels.
- Use A/B testing to optimize digital marketing performance.
- Analyze campaign results and generate actionable insights and recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Relevant experience in marketing, preferably in the music industry.
- Strong knowledge of YouTube channel management, fingerprinting, and Google Ad campaigns.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Data-driven mindset with the ability to analyze metrics and make informed decisions.
What We Offer
- A great work culture and opportunities for growth and development.
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