Media Planning Specialist
1 month ago
Starcom is seeking a highly skilled Media Planning Specialist to join our team. This role demands a strong ability to analyze data, identify trends, and create effective media plans that drive business growth.
About the RoleThe successful candidate will be responsible for developing and executing media strategies that meet or exceed client objectives. This will involve working closely with clients to understand their needs, identifying opportunities for growth, and implementing targeted solutions.
We are looking for someone who is numerically strong, analytically able, and has excellent communication skills. The ideal candidate will have a proven track record of delivering high-quality results in a fast-paced environment and be comfortable working with complex data sets.
Responsibilities- Develop and execute media plans that meet or exceed client objectives
- Work closely with clients to understand their needs and identify opportunities for growth
- Implement targeted solutions to achieve business goals
- Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery
- Liaise with outdoor planners for OOH plans and obtain media schedule approvals from clients
- Manage CE's and PO process and ensure accurate tracking and monitoring with buyers
To be successful in this role, you will need:
- A minimum of 5 years of experience in ATL media planning
- Telmar Advanced certification
- Excel Intermediate certification
- Power Point Intermediate certification
- Advanced IT skills, including Microsoft Word, PowerPoint, Excel, Outlook, and web-based applications
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
As a Media Planning Specialist at Starcom, you can expect a competitive salary of $80,000 - $110,000 per year, depending on experience. Our comprehensive benefits package includes medical, dental, and vision insurance, 401(k) matching, and paid time off.
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