Digital Marketing Strategist

3 weeks ago


Durban, KwaZulu-Natal, South Africa Employ Africa Group Full time
Job Opportunity for SEO and Digital Marketing Specialist

We are seeking a highly skilled and knowledgeable SEO and Digital Marketing Specialist to join our dynamic team and take charge of our digital presence.

Key Responsibilities:

  • Develop and Execute SEO Strategies: Improve organic search rankings and drive traffic to our website using result-driven SEO strategies.
  • Conduct Keyword Research and Competitor Analysis: Stay up-to-date with industry trends to identify growth opportunities and conduct comprehensive keyword research and competitor analysis.
  • Optimize Website Content: Ensure maximum visibility and user engagement by optimizing website content, meta-data, and on-page elements.
  • Implement Technical SEO Best Practices: Enhance site performance, crawlability, and indexing by implementing technical SEO best practices.
  • Collaborate with Content Creators: Produce SEO-friendly, high-quality content that aligns with our target audience and business objectives.
  • Manage Paid Marketing Campaigns: Analyze the performance of paid marketing campaigns across various platforms, such as Google Ads and social media.
  • Utilize Data-Driven Insights: Make strategic decisions, improve conversion rates, and achieve business objectives using data-driven insights.
  • Monitor and Report Performance Metrics: Provide regular performance updates to stakeholders by monitoring and reporting on key SEO and digital marketing metrics.


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