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Digital Content Strategist

2 weeks ago

Johannesburg, Gauteng, South Africa So Interactive Full time

At So Interactive, we push the boundaries of digital experiences to elevate brands and drive meaningful engagement.

About Us

We're a team of creative innovators who blend strategy, creativity, and data-driven insights to deliver impactful content that resonates with audiences. We're seeking a highly skilled Digital Content Strategist to join our team and help us bring brands to life across digital platforms.

This role requires a strategic creative thinker who understands social media trends, content creation, audience engagement, and performance analytics. You will be responsible for executing high-impact social media campaigns, ensuring that content is not only visually compelling but also strategically aligned to business objectives.

You will own the end-to-end social media process, from strategy to content ideation to execution, engagement, and reporting while collaborating with designers, digital strategists, and content creators.

Your goal:

Develop engaging, results-driven social media campaigns that spark conversations, grow communities, and deliver business impact.

This is a remote position, but collaboration is key. Although remote, this will require in-person meetings and on-site presence with clients and team members from time to time. You will work closely with a cross-functional team.

Key Responsibilities

  • Content Strategy & Planning
    • Develop content calendars & social strategies aligned with client KPIs.
    • Conceptualise creative campaign ideas to boost engagement and conversions.
    • Develop brand-aligned content strategies, ensuring tone of voice is consistent across platforms.
    • Identify and leverage emerging trends, platform features, and viral opportunities.
    • Write engaging social media copy, captions, and campaign messaging.
    • Work with designers and video editors to create high-quality visual content (images, carousels, reels, TikToks, stories, and long-form video).
    • Plan, create, and schedule multi-platform content (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, etc.).
  • Community Engagement & Growth
    • Actively monitor and engage with audiences in real time—responding to comments, messages, and brand mentions.
    • Cultivate brand advocates and identify opportunities for UGC (User-Generated Content).
    • Manage crisis communication and social media reputation management.
    • Plan paid social media campaigns for reach, engagement, and conversion in collaboration with the media team.
    • A/B test ad creatives, copy, and audiences to optimise performance.
    • Work closely with the performance team to ensure campaigns align with broader digital marketing strategies.
    • Track, measure, and analyze social media performance metrics (engagement, reach, impressions, CTR, conversions, etc.).
    • Use insights to refine content strategies and improve results over time.
    • Deliver weekly/monthly performance reports with clear recommendations.