Strategic Digital Marketing Lead

5 days ago


Johannesburg, Gauteng, South Africa Ad Talent Full time

We are Ad Talent, a renowned digital media agency driving business growth through impactful campaigns. As a leading expert in the field, we are seeking a skilled Digital Media Campaign Lead to join our team.

About the Role

This fixed-term one-year contract offers a unique opportunity to develop and execute high-impact digital campaigns that meet business objectives. You will be responsible for developing strategic plans, identifying optimal digital channels, and tracking KPIs.

Main Responsibilities:
  • Campaign Strategy & Planning: Develop comprehensive digital campaign strategies, identify optimal digital channels, and set KPIs such as conversions, lead generation, and engagement.

  • Audience Research & Targeting: Conduct audience segmentation using first- and third-party data, develop custom audiences, and implement retargeting strategies.

  • Campaign Execution & Optimisation: Manage multi-channel digital ad campaigns, utilize A/B testing to optimize ad content and campaign performance, and adjust targeting and budgets in real-time.

Requirements:
  • Bachelor's degree in Marketing, Digital Advertising, or Media Strategy.

  • Diploma in SEO.

  • 5+ years of experience managing digital media campaigns.

  • Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms.

  • Strong leadership, communication, and analytical skills.



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