Digital Marketing Lead
2 weeks ago
At Standard Bank Group, we are passionate about creating growth in Africa and bringing true value to our clients and the communities we serve. As a leading Africa-focused financial services group, we offer career-enhancing opportunities and the chance to work alongside talented professionals.
We're looking for an experienced Digital Marketing Lead to develop and shape our Performance Marketing strategy. This role involves working closely with Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking, and optimisation.
The successful candidate will have a deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising. Experience in developing comprehensive digital marketing strategies that align with overall business goals is essential.
This role requires expertise in A/B testing, conversion rate optimization (CRO), and advanced targeting and segmentation strategies. The ability to manage large, complex budgets effectively and foster a collaborative team culture is also crucial.
Key Responsibilities:
- Develop and implement a comprehensive Performance Marketing strategy
- Work closely with Business Unit Heads and their teams to drive delivery against lead generation and sales targets
- Manage large, complex budgets effectively
- Foster a collaborative team culture
Requirements:
- Degree in Marketing or related field
- 8-10 years of experience in digital marketing, preferably in a leadership role
- Deep understanding of performance marketing channels
- Expertise in A/B testing, CRO, and advanced targeting and segmentation strategies
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