Digital Marketing Lead

2 weeks ago

Johannesburg, Gauteng, South Africa Dr. Reddy's Laboratories Full time

Company Description

Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait .

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

'The Next and the New' is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency.

Dr Reddy's maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

We are looking for a digital marketing lead who will be responsible for planning and supporting the country's digital strategy (with inputs from digital head & marketing head) for the country along with execution around digital platform, content plan, campaigns, in-sighting and measuring ROI and effectiveness of digital plans.

  • You will be responsible for ensuring that Dr Reddy's global digital marketing plans are executed effectively and efficiently in South Africa. This involves working closely with the marketing team and Digital Centre of Excellence (COE) to have a strategic focus and integrated campaigns that complement overall Physical activities and customer delight.
  • You will need to tailor messaging, content, and multi-channel strategies as necessary to accommodate business needs.
  • Collaborating with cross-functional teams to leverage internal and external platforms effectively will also be part of your role, including forming partnerships with strategy, content, digital, events, and external partners, and understanding current industry trends to leverage them on these platforms.
  • You will work with partners of the company aimed at developing resources, monitoring their development, and ensuring updates and improvements are made on time.
  • You will prepare engagement plans for digital platforms, increase quality engagement, and work with third-party platforms for digital ads and promotions.
  • Crucial aspect of your role will be managing the annual budget with regular monitoring and review of spends, as well as effectively maximizing ROI of marketing activities by reporting on their success and using data to make decisions.
  • You will also need to analyse campaign performance by working with the in-house analytics team and agency tools, incorporating required tools, pixels, and codes to capture customer insights and data.
  • Your responsibilities include transforming product strategy into a content plan, designing and developing content (such as webinars/virtual events) relevant to healthcare professionals' interests and needs, and managing the content plan with external partners/internal teams.
  • You will create digital creatives or creative assets suitable for digital platforms, perform A/B testing of creatives for desired results.
  • You will utilize the full marketing mix to plan and execute demand generation marketing campaigns that drive awareness, interest, and consideration.
  • You will manage digital and social media strategy, campaigns, programs, and toolkits, deliver necessary marketing analytics, support Key Performance Indicator (KPI) development, measure and share learnings, and achieve website metrics and Brand digital KPIs.
  • Your responsibilities include ensuring that the digital content and campaigns plan aligns with country regulations, FCPA norms, and suggestions from the central compliance team, and running web surveys for customer insights and development of relevant customized content for target customers to improve customer engagement.
  • You will prepare the Customer Relationship Management (CRM) plan for the year and manage the CRM tools and required integrations with the national sales lead.

Qualifications

Educational qualification and experience:

A graduate in marketing or specialized digital courses

5 years of experience in digital marketing arena. Agency experience essential

Skills & attributes:

  • Knowledge of Digital Marketing, Search Marketing, SEO, Social Media, Google Analytics, and CRM tools.
  • Knowledge of HTML, Ecommerce and technology preferred.
  • Knowledge of marketing practices and principles, impact of digital activities, and SFE practices.

Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Health Care Provider
  • Pharmaceutical Manufacturing
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