Strategic Digital Lead

3 weeks ago

Johannesburg, Gauteng, South Africa Starcom Melbourne Full time

Company Description: We are the human experience company.

We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens.

Experiences get invited in, not filtered out. Data guides us to opportunity, uncovering what people want and how to reach them.

Technology makes personalization and relevance possible.

Creativity makes it magic.

Overview

A Digital Strategic Lead at Starcom is expected to be data driven, insights led, and a creative thinker, who strives to make a meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact.

Never just taking and executing orders, Starcom Digital Strategic Leads are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary, particularly over our Key Annual Strategy Planning Season.

Responsibilities
  1. Attend key strategic briefings, status meetings and integration meetings with agency partners.
  2. Produce and present media strategies and the accompanying media schedules.
  3. Prepare and deliver insights decks on consumer and media trends, digital landscape, COVID impact and eCommerce landscape etc. in partnership with the Research & Insights team and the Head of Digital for Publicis Media.
  4. Share pertinent and relevant insights reports, from anyone of our long list of resources.
  5. Be present and on time to all required meetings.
  6. Work collaboratively with our colleagues, regional & global teams and Partner Agencies.
  7. Review and direct all offline and online media outputs.
  8. Collaboratively work with the admin and reporting teams to deliver reports and proof of flighting on time.
  9. Access the campaign management systems and live dashboards to draw reporting data from.
  10. Pull together the final PCA's, insights and strategic direction on post campaign reports.
  11. Work with your digital media planners to effectively produce media schedules and brief such schedules into AdOperations.
  12. Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and provide insight to post campaign reports.
  13. Sign off and approve all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
  14. Update monthly forecasting reports.
  15. Produce at least two case studies per category and enter min two awards per annum.
  16. Keep your Google, Facebook, Twitter, TikTok and any other required media owner certifications up to date and participate in required training sessions.
  17. Ensure that your time sheets are accurately maintained and timeously updated.
Qualifications

A marketing / media / communications degree, diploma or certificate.

  1. Google Fundamentals of Digital Marketing.
  2. Google Analytics.
  3. Google Ads Video.
  4. Google Shopping Ads.
  5. Google Display Ads.
  6. Google Ads Search.
  7. Facebook Blueprint Planning.

Experience: At least 5 years of digital media strategy experience in agency. Must have worked on a global account. Africa Continent preferred.

Additional InformationHard Skills:
  1. Able to effectively project manage.
  2. Comfortable Presenting.
  3. Numerically strong and analytically able.
  4. Strong communicator with effective interpersonal relationships across team and clients.
  5. Advanced IT skills including Microsoft Word, best-in-class PowerPoint, Excel, Outlook and web-based applications.
  6. The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
  7. English fluency and language skills for effective business writing.
  8. Strong presentation skills.
  9. Solid data interpretation and analytics skills.
  10. Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client.
  11. Be able to select appropriate frameworks, tools and approaches to use in solving client problems.
  12. Develop strategies that interpret cultural and social trends as well as data relevant to client business.
Soft Skills:
  1. Is open to constructive feedback and challenges accordingly.
  2. Is effective at building relationships and working as a team.
  3. Shows leadership and decision-making ability.
  4. Manages change well – adapts and remains flexible to business priorities.
  5. Ability to collaborate without ego as well as work effectively independently.
  6. Is willing to transfer skills and share knowledge openly.
  7. Ability to self-start and self-manage.
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