Social Media Video Content Creator

2 months ago

Cape Town, Western Cape, South Africa Keen Full time
{"h1": "Social Video Editor Role at Keen", "p": "At Keen, we're passionate about creating innovative digital marketing solutions that drive growth for our clients. As a Social Video Editor, you'll play a key role in developing compelling video content that resonates with our target audiences and drives measurable sales growth.

Your primary responsibilities will include owning the creative strategy, reviewing and curating raw content, building and executing creative briefs, innovating with winning concepts, iterating and optimizing, leveraging proven frameworks, and collaborating with the client's Art Director and creative team.

To succeed in this role, you'll need 5+ years of experience in video and creative production, with a proven track record of producing video and UGC content that drives sales through social media channels. You'll also need expertise in Adobe Design Suite, Figma, Capcut, and project management tools like Asana or Basecamp.

If you're a creative strategist with a talent for discovering and scaling winning ad concepts on social media platforms like Meta, TikTok, and Instagram, we'd love to hear from you.

**Responsibilities:**

* Own the creative strategy: Lead the development of video content that resonates with target audiences and drives measurable sales growth, with a strong focus on user-generated content (UGC) and paid social media ads.
* Review and curate raw content: Analyze raw UGC, influencer videos, and other social content to identify the best clips, hooks, and moments to feature in ads, ensuring the most impactful content is used.
* Build and execute creative briefs: Develop detailed creative briefs, at times autonomously, to guide the production of high-performing video ads and static content.
* Innovate with winning concepts: Actively research and identify high-performing trends, creative frameworks, and successful content strategies to inspire and create scalable social ad campaigns.
* Iterate and optimize: Use performance data and insights from winning creatives to refine and evolve content, ensuring continuous improvement and effectiveness across all platforms.
* Leverage proven frameworks: Utilize and adapt existing templates and frameworks to create efficient, high-volume ad production while maintaining a high standard of creativity and innovation.
* Collaborate for impact: Work closely with the client's Art Director and the broader creative team to align visual content with brand strategy and campaign objectives, ensuring a cohesive and powerful brand narrative.
* Stay ahead of trends: Keep a pulse on the latest social media trends, particularly within health and wellness, consumer packaged goods (CPG), and e-commerce sectors, to ensure our content stays relevant and effective.

**Requirements:**

* 5+ years of experience in video and creative production, with a proven track record of producing video and UGC content that drives sales through social media channels.
* Strong portfolio showcasing experience in developing high-impact UGC, video content, and static ads, including examples with captions, text overlays, and winning clips used in successful campaigns.
* Expertise in Adobe Design Suite (InDesign, Illustrator, Photoshop, Premiere), Figma, Capcut, and familiarity with project management tools like Asana or Basecamp.
* Deep understanding of social media platforms, particularly Meta, TikTok, and Instagram, and the ability to apply best practices to maximize ad performance.
* Background in health and wellness, consumer packaged goods (CPG), or e-commerce, with a strong understanding of how to create content that drives engagement and revenue is a plus.

**Benefits:**

* Hybrid remote/in-office
* Birthday off
* Professional development & training opportunities
* More being added

If you're passionate about creating innovative digital marketing solutions and have the skills and experience to succeed in this role, we'd love to hear from you. Please submit your application, including your portfolio or link containing examples of your work."

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