Digital Transformation Manager
4 days ago
Collinson is seeking an experienced Digital Transformation Manager to support the Global Digital Director with ongoing digital transformation for Collinson. The successful candidate will have overall accountability for our Group-wide digital experimentation program.
Key Responsibilities- Develop strategic and tangible delivery plans for core digital channels aligned to wider marketing objectives related to brand awareness, audience engagement, and lead generation.
- Work with regional marketing teams to align and support their requirements through the deployment of these plans.
- Demonstrate a clear understanding of Collinson's business breadth and depth of expertise, suite of propositions, and target audiences.
- Establish effective processes to orchestrate delivery by briefing marketing, content management, data analytics, and development teams via Confluence and Jira.
- Create and own the Group-wide measurement framework.
- Own the best-in-class experimentation stack of technologies and vendors.
- Adhere to brand guidelines and support global/ regional business campaigns via CRO.
- Test Ideation: Identify points of user struggle and friction using subjective and data-driven approaches to devise A/B, MVT, and personalization test hypotheses using Optimizely and Salesforce Personalization.
- Test Design: Provide guidance to internal and external UX/UI teams to design and publish web and app tests and personalization journeys via your working knowledge of CMSs (Contentful or Sitecore preferred).
- Measurement & insights: Monitor and analyze live tests and personalization campaigns to report on success and commercial impact.
- Performance Optimisation: Work with internal and external developers to productionize successful tests.
- Demonstrable experience in B2B and B2C web experimentation and conversion optimization.
- Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalization preferred).
- Extensive knowledge of Google Analytics, key reporting metrics, data analysis, and insight (Google Data Studio experience advantageous).
- Basic knowledge of HTML/CSS/JavaScript would be advantageous but not compulsory.
- Knowledge of CMS systems like Contentful or Sitecore preferred.
- Understanding of the full experimentation lifecycle, ideation, creation, validation, execution, and reporting.
- Datadriven and analytically focused.
- Ability to act as a trusted advisor with strong communication skills.
- Great interpersonal skills. Effective in dealing with a diverse business with varying skillsets and knowledge. Ability to interact with all in a positive manner.
- Proven experience of collaborative working cross-functionally to deliver projects; keeping stakeholders informed through regular update meetings and communications.
- Expected to manage multiple priorities and deadlines in a busy digital environment. Proactive attitude towards application and 'lets get the job done' mentality.
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