Digital Transformation Manager

1 week ago

Cape Town, Western Cape, South Africa Collinson Full time
About the Role

We are seeking an experienced Conversion Rate Optimisation Manager to support our Global Digital Director with ongoing digital transformation for Collinson. As a key member of our digital team, you will be responsible for developing strategic and tangible delivery plans for core digital channels, aligned to wider marketing objectives related to brand awareness, audience engagement, and lead generation.

Key Responsibilities
  • Develop strategic and tangible delivery plans for core digital channels, aligned to wider marketing objectives.
  • Work with regional marketing teams to align and support their requirements through the deployment of these plans.
  • Demonstrate a clear understanding of Collinson's business, breadth and depth of expertise, suite of propositions, and target audiences.
  • Develop a fully holistic Group-wide approach and create a culture of experimentation.
  • Establish effective processes to orchestrate delivery by briefing marketing, content management, data analytics, and development teams.
  • Create and own the Group-wide measurement framework.
  • Own the best-in-class experimentation stack of technologies and vendors.
  • Adhere to brand guidelines and support global/ regional business campaigns via CRO.
  • Identify points of user struggle and friction using subjective and data-driven approaches to devise A/B, MVT, and personalisation test hypotheses.
  • Monitor and analyse live tests and personalisation campaigns to report on success and commercial impact.
  • Work with internal and external developers to productionise successful tests.
Requirements
  • Demonstrable experience in B2B and B2C web experimentation and conversion optimisation.
  • Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred).
  • Extensive knowledge of Google Analytics, key reporting metrics, data analysis, and insight (Google Data Studio experience advantageous).
  • Basic knowledge of HTML/CSS/JavaScript would be advantageous but not compulsory.
  • Knowledge of CMS systems like Contentful or Sitecore preferred.
  • Understanding of the full experimentation lifecycle – ideation, creation, validation, execution, and reporting.
  • Data-driven and analytically focused.
  • Ability to act as a trusted advisor with strong communication skills.
  • Great interpersonal skills. Effective in dealing with a diverse business, with varying skillsets and knowledge. Ability to interact with all in a positive manner.
  • Proven experience of collaborative working cross-functionally to deliver projects; keeping stakeholders informed through regular update meetings and communications.
About Collinson

Collinson is a global, privately-owned company dedicated to helping the world to travel with ease and confidence. We offer a unique blend of industry and sector specialists who provide market-leading airport experiences, loyalty, and customer engagement, and insurance solutions for over 400 million consumers.

We are committed to doing good beyond profit, which means we seek out opportunities for our people to share in our success and give back to the communities and people within which we work.

We are focused on continually evolving our purpose-driven, high-performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work.

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