Digital Content Strategist
1 week ago
About Lyceum College
At Lyceum College, we are dedicated to delivering high-quality education that prepares our students for success in their chosen careers. Our marketing team is responsible for creating engaging content that showcases our institution's strengths and achievements.
Salary: R250,000 - R350,000 per annum
Job Description:
We are seeking a skilled Digital Content Strategist to join our dynamic marketing team. As a key member of the team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our marketing goals.
Key Responsibilities:
- Develop and publish high-quality content across various digital channels, including social media, blogs, and email campaigns.
- Plan, schedule, and manage social media posts to ensure consistency and alignment with our marketing strategies.
- Create video scripts and oversee video content production for platforms like YouTube, Instagram Reels, and TikTok.
- Write SEO-friendly blog posts and articles to improve online visibility and search engine rankings.
- Collaborate with designers, videographers, and external teams to deliver polished and creative campaigns.
- Monitor content performance and provide insights for improvements.
Requirements:
- 2-3 years of proven experience in content creation, copywriting, or social media management.
- Strong writing, editing, and storytelling skills.
- Experience with social media platforms and scheduling tools (e.g., Hootsuite, Buffer).
- Basic understanding of SEO principles.
- Bonus: Familiarity with video editing and design tools (e.g., Canva, CapCut, Adobe Creative Suite).
- Excellent organizational skills with the ability to meet deadlines.
- A passion for creativity and engaging diverse audiences.
Benefits:
We offer a competitive salary package, excellent benefits, and opportunities for growth and development. If you are a motivated and creative individual who is passionate about content marketing, we encourage you to apply for this exciting opportunity.
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