Brand Manager

3 weeks ago


East London, Eastern Cape, South Africa Abantu Staffing Solutions Full time
Brand Manager

Abantu Staffing Solutions is seeking a highly skilled Brand Manager to develop and implement marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all markets.

Key Responsibilities:
  • Develop and execute in-store promotional campaigns and menu marketing strategies
  • Collaborate with menu development teams on marketing for new and existing products
  • Analyze consumer behavior and QSR market trends to inform retail marketing strategies
  • Oversee and coordinate local store marketing initiatives
  • Work with operations team to optimize in-store customer experience
  • Monitor and report on the performance of retail marketing initiatives
Requirements:
  • Grade 12 / Matric
  • Bachelor's degree in marketing, business, or a related field
  • 2-3 years of experience in marketing
  • Retail or QSR industry advantageous
Competencies:
  • Strong understanding of retail marketing principles and consumer behavior
  • Excellent analytical and problem-solving skills
  • Creative thinking and ability to develop innovative marketing concepts
  • Strong communication and presentation skills
  • Proficiency in MS Office and marketing analytics tools

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