Brand Marketing Manager

2 weeks ago


East London, Eastern Cape, South Africa Abantu Staffing Solutions Full time
Brand Manager Job Description

Abantu Staffing Solutions is seeking a skilled Brand Manager to develop and implement marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all markets.

Key Responsibilities:
  • Develop and execute in-store promotional campaigns and menu marketing strategies to drive sales and enhance the customer experience.
  • Collaborate with menu development teams to create marketing plans for new and existing products.
  • Analyze consumer behavior and QSR market trends to inform retail marketing strategies and optimize in-store customer experience.
  • Oversee and coordinate local store marketing initiatives to ensure consistency and effectiveness.
  • Work closely with operations teams to monitor and report on the performance of retail marketing initiatives.
Requirements:
  • Grade 12 / Matric qualification.
  • Bachelor's degree in marketing, business, or a related field.
  • 2-3 years of experience in marketing, preferably in the retail or QSR industry.
Competencies:
  • Strong understanding of retail marketing principles and consumer behavior.
  • Excellent analytical and problem-solving skills.
  • Creative thinking and ability to develop innovative marketing concepts.
  • Strong communication and presentation skills.


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