Brand Activation Director

3 days ago


Johannesburg, Gauteng, South Africa Luelle Consulting Full time
Senior Brand Marketing Manager - FMCG

Job Description

Luelle Consulting is seeking a highly skilled Senior Brand Marketing Manager to lead brand activation across the FMCG space.

The successful incumbent will be responsible for developing and executing comprehensive strategies to drive brand growth, while fostering strong relationships with internal and external stakeholders.

Key Responsibilities
  1. Develop and Execute Strategies: Design and implement end-to-end strategies to drive brand performance.
  2. Budget Allocation: Effectively allocate resources to drive maximum impact on brand performance.
  3. Innovation Implementation: Identify and implement innovative ideas to stay ahead of the competition.
  4. Stakeholder Relationship Building: Foster strong relationships with internal and external stakeholders to ensure seamless collaboration.
  5. Agency Collaboration: Work closely with external agencies to develop and execute marketing campaigns.
  6. Brand Activation: Develop and execute strategies to drive consumer engagement and brand loyalty.
  7. Concept Development: Create compelling concepts to launch new products or services.
  8. Comprehensive Strategy: Design and implement comprehensive strategies to drive brand growth.
  9. Integrated Brand Activation Planning: Develop and implement integrated plans to drive brand performance.
  10. Brand Performance Analysis: Analyse and continuously adjust overall brand performance to drive growth.
  11. Media Plan Development: Develop and execute media plans on relevant channels to drive brand awareness.
  12. Campaign Performance Monitoring: Monitor and analyse campaign performance to drive improvement.
  13. Collaboration: Collaborate with Sales, Trade Marketing, Production, and Finance teams to drive brand success.
  14. Agency Partnership: Work closely with external agencies to develop and execute marketing campaigns.
  15. Consumer Engagement: Create engaging consumer experiences across prioritized touchpoints.
  16. Talent Acquisition: Recruit talented employees to drive business success.


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