B2B Digital Marketing Specialist

5 days ago


Cape Town, Western Cape, South Africa The Legends Agency Full time

We are seeking a highly skilled Digital Marketing Executive to join our marketing team at The Legends Agency. As a member of our team, you will be responsible for overseeing all inbound digital marketing channels, including social media, PR, content marketing, SEO, web development, and paid advertising.

**Key Responsibilities:**

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives

  • Manage paid digital advertising campaigns to maximise ROI and stay current with digital marketing trends, tools, and technologies.

  • Implement AI and automation tools for reporting, content creation, and optimisation.

  • Develop and lead content creation and management across digital platforms, including website optimisation and SEO.

**Requirements:**

  • Proven experience in digital marketing with a focus on B2B inbound strategies

  • Strong understanding of digital marketing channels including social media, content marketing, SEO, and paid advertising

  • Proficiency with digital marketing analytics and reporting tools

  • Experience with AI tools and other tools for content creation, optimisation, and reporting.

  • Knowledge of basic graphic design principles and visual content creation.

  • Project management and team coordination skills.

  • Analytical thinking and data-driven decision-making.

  • Innovative mindset with the ability to identify and leverage emerging trends.

**Benefits:**

  • The opportunity to play a key role in a growing and dynamic marketing team.

  • Work in a collaborative and fast-paced environment.

  • Competitive salary and benefits package.

  • Hybrid - more in-office than not

  • Quarterly performance-based bonus

  • Company transport

  • Medical Aid after 1-year service

  • Complementary breakfast and fruit in office daily



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