Marketing Director

2 weeks ago


Cape Town, Western Cape, South Africa Charm Recruit Full time
Marketing Manager

Charm Recruit is seeking a highly skilled Marketing Manager to drive our marketing initiatives and strengthen our brand presence in the South African market.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to promote our services and products in the South African market.
  • Conduct market research and analysis to identify target customers, market trends, and competitor activities.
  • Create and implement marketing campaigns across various digital and traditional channels to maximize brand awareness and customer acquisition.
  • Manage and optimize our online presence, including website content, SEO, and online advertising.
  • Collaborate with internal stakeholders, including Sales and Product teams, to align marketing efforts with business goals and ensure consistent messaging.
  • Monitor and evaluate the effectiveness of marketing activities through regular reporting and analytics, making data-driven recommendations for continuous improvement.
  • Stay up-to-date with industry developments and emerging marketing trends, proposing innovative strategies to enhance our competitive advantage.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
  • Proven work experience as a Marketing Manager in the financial or trading industry, preferably in South Africa.
  • Strong knowledge of digital marketing tools and techniques, including SEO, SEM, email marketing, and social media advertising.
  • Solid understanding of the financial markets and trading products, particularly foreign exchange and CFDs.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Excellent analytical and problem-solving abilities, with a data-driven mindset.
  • Proven leadership skills, with a track record of successfully managing and developing high-performing teams.
  • Results-oriented mindset, with a demonstrated ability to drive and achieve marketing goals.


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