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Data Insights Specialist: Performance Marketing

1 week ago

Cape Town, Western Cape, South Africa Sanlam Full time
Key Responsibilities
  • BUILD A FULL-FUNNEL VIEW OF CLIENT ACQUISITION JOURNEY: Collaborate with cross-functional teams to create a comprehensive picture of the client acquisition journey.
  • PRODUCE HIGH-QUALITY INSIGHTS FOR IMPROVING MARKETING CAMPAIGNS: Evaluate the effectiveness of digital marketing efforts and user interactions with our products.
  • CREATE INSIGHTFUL VISUALIZATIONS REVEALING TREND DRIVERS: Develop data visualizations that not only report on performance but also reveal the 'why' behind trends.
  • EMPOWER NON-TECHNICAL STAKEHOLDERS WITH ACTIONABLE INSIGHTS: Work with engineers and business partners to develop reporting and visualization experiences that empower stakeholders to answer 'how much/how many' questions independently.