Data Analyst Marketing Specialist

4 days ago


Cape Town, Western Cape, South Africa SWATX Full time
Job Description:

Swatx is seeking a skilled DS Campaign Analyst to join its marketing team. As a key member of the team, you will be responsible for analyzing data from marketing campaigns and providing insights that drive strategic decision-making.

The ideal candidate will have expertise in data analysis and a deep understanding of campaign performance metrics. This knowledge will be crucial in optimizing marketing strategies and ensuring successful outcomes.

Main Responsibilities:
  • Analyze and interpret marketing data to evaluate campaign performance and effectiveness.
  • Create comprehensive reports and dashboards to track key performance indicators (KPIs) and campaign metrics.
  • Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
  • Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
  • Maintain industry trends and best practices in data analysis and marketing analytics to improve internal processes.
  • Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
  • Support the development of testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.


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