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Data Insights Specialist

1 week ago

Cape Town, Western Cape, South Africa Kingmakers Full time
About Us

At KingMakers, we're a forward-thinking company that's shaping the sports and gaming entertainment landscape in Africa. Since our launch in 2018, we've been redefining the industry with innovative platforms that connect millions of users to their favorite games and experiences.

We've experienced rapid growth, becoming a key player in the region, recognized for pushing boundaries and setting the stage for what's next. Our mission is bold: we aim to inspire, empower, and create meaningful value for the people and communities we serve.

Our culture values collaboration and innovation, making every decision purposeful and every interaction impactful. We think big, move fast, and challenge convention. If you're ready to lead, innovate, and make a real difference, you'll thrive in this environment.

About the Role

In the fast-evolving world of digital marketing, precision in data analytics is crucial. We're on the lookout for a Digital Analyst who can dive deep into data and use it to guide our marketing and product strategies.

This role offers the exciting opportunity to set up our digital analytics operations from scratch. It's your playground to innovate, impact, and guide our journey forward significantly. You'll have the chance to leave a big footprint in an international growing company.

Key Responsibilities
  • Data Analysis: Provide regular and ad-hoc analysis on the effectiveness of marketing campaigns and channels to our marketing teams.
  • Analytics Tool Management: Oversee our app analytics platform (Adjust) and web analytics tools (Google Analytics & Google Tag Manager), ensuring accurate tracking and comprehensive data collection.
  • Campaign Optimization: Guide the marketing team in campaign tagging and testing new technologies for deeper insights, such as hotspot analysis and path analysis.
  • Collaboration and Innovation: Champion a culture of experimentation and test/learn methodologies within product development and marketing.
  • Compliance: Implement appropriate privacy and consent systems for data collection.
  • Product Insights: Deliver valuable insights into product usage and behavior to help the product teams make informed decisions and drive revenue.