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Digital Marketing Strategist

2 weeks ago

Stellenbosch, Western Cape, South Africa Frank Consult Full time

At Frank Consult, we're seeking a highly skilled Digital Marketing Strategist to spearhead the planning and execution of innovative digital marketing campaigns. This role offers an exciting opportunity to leverage expertise in paid media, lead generation, and customer acquisition to drive business growth.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Analyse campaign performance using analytics tools and provide actionable insights to inform future decisions.
  • Collaborate with the marketing team to create engaging, original content that resonates with diverse audiences.
  • Manage multiple campaigns, including creative asset development and A/B testing to maximise conversion rates.
  • Stay up-to-date with industry best practices by completing relevant training courses to maintain a competitive edge.

Core Competencies

  • Attention to Detail – Ensures accuracy in campaign execution and content creation.
  • Analytical Thinking – Uses data-driven insights to refine strategies and improve performance.
  • Creative Problem-Solving – Develops innovative solutions to drive campaign success.
  • Strong Communication – Effectively collaborates with internal teams and external stakeholders.
  • Results-Driven – Focused on delivering high-quality results and exceeding expectations.

Requirements

  • Tertiary qualification in Marketing, Communications, or a related field.
  • 5+ years of experience in Digital Marketing or Performance Marketing.
  • Proficiency in paid media and social media tools: Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics.
  • Expertise in analysing social media metrics and using data to drive strategy.
  • Knowledge of SEO, SEM, and conversion rate optimisation.

This is a unique opportunity for a talented digital marketing professional to make a meaningful impact at Frank Consult. If you're passionate about data-driven marketing and committed to excellence, we encourage you to apply.