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Digital Media Strategist

2 months ago

Sandton, South Africa Zenith Full time

About the Role

The Digital Media Strategist and Portfolio Lead at Zenith is a key position that requires a data-driven, insights-led, and creative thinker who can make a meaningful impact on the business. This role demands confidence, presence, and the skills to drive results.

Key Responsibilities

  • Develop and execute media strategies across online and offline channels.
  • Deliver ongoing incremental media improvements based on post-campaign analyses, MMM's, and audit results.
  • Deeply understand the market, audiences, and segments to unlock market growth and opportunity.
  • Demonstrate real passion, care, and vision for the brands in the portfolio.
  • Unearth and deliver the best media owner relationships, partnerships, and JBP's that drive business outcomes and creative media opportunities.
  • Produce award-winning entries and case studies that demonstrate real impact and results for clients.
  • Work collaboratively with the team to meet client KPI's and commercial targets.
  • Manage the portfolio's digital planning and digital planner.
  • Refine and ensure the smooth running of digital operations across the account.
  • Ensure budgets are properly managed and financial losses mitigated due to under or overspends.
  • Maintain highest taxonomy standards.
  • Work with the Head of Digital at Publicis Media to develop and arrange training for the Zenith team.
  • Drive the client's digital transformation journey in Personalization @ Scale and their path in ecommerce.
  • Resolve digital media-related issues with a solution-driven mindset, while maintaining strong relationships with colleagues, agency partners, and clients.
  • Input, inform, and report to the regional and global teams on all digital requirements.
  • Grow the strategic reputation of the agency by delivering world-class strategic excellence.
  • Produce at least one thought-leadership article per annum.

What You Can Expect in an Average Week

You will be involved with numerous brand managers, so it's essential to develop a good understanding and identify specific business needs for each one.

Your average week may include:

  • Attending key strategic briefings, status meetings, integration meetings with agency partners.
  • Producing and presenting media strategies.
  • Preparing and delivering insights decks on consumer and media trends, digital landscape, COVID impact, and eCommerce landscape - in partnership with the Research & Insights team and the Head of Digital for Publicis Media.
  • Sharing pertinent and relevant insights reports from our long list of resources.
  • Being present and on time for all required meetings.
  • Working collaboratively with our colleagues, global teams, and creative agency partners.
  • Reviewing and directing all offline and online media outputs.
  • Collaboratively working with and directing the digital media planners, campaign managers, DV360, and search specialists.
  • Working collaboratively within the Digital Advertising Operations and Buying process - writing and presenting internal briefs across all digital disciplines, monitoring progress, directing optimization changes, avoiding under/over-spends, and adding insight to post-campaign reports.
  • Signing off all digital media billing packs relevant to your portfolio, ensuring alignment and avoiding under and overspends.
  • Updating monthly forecasting reports.
  • Ensuring the Mediatools platform is kept up to date and digital integrations are added and maintained.
  • Keeping your Google, Facebook, Twitter, and any other required media owner certifications up to date, and participating in required training sessions.
  • Ensuring that your time sheets are maintained and timeously updated.