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Director of Brand and Creative Strategy

2 months ago

Johannesburg, Gauteng, South Africa C40 Cities Full time
{"title": "Director of Brand, Creative & Digital Content", "description": "About the Role

C40 Cities is seeking a highly skilled and experienced Director of Brand, Creative & Digital Content to lead our global branding, creative, and digital content development efforts. As a key member of our Communications team, you will be responsible for creating, maintaining, and consistently optimizing an ambitious brand, creative, and digital content strategy for C40 Cities.

This role requires a big picture thinker with proven ability to identify priority areas and drive a large-scale creative and digital roadmap forward for a complex global organization with regional specificities. You will work closely with senior stakeholders across the organization to build relationships and promote our brand vision.

Key Responsibilities
  • Lead and manage a small team of brand, creative, and digital content professionals, providing mentorship, guidance, and support to ensure the delivery of high-quality work.
  • Oversee daily and weekly workflow and assignment deadlines, working with internal departments inside and outside of the Communications department to prioritize and fulfill requests.
  • Develop a compelling and consistent global brand, creative, and digital content strategy that aligns with C40 Cities' mission and objectives.
  • Act as a guardian of C40 Cities' brand identity online and help keep C40 Cities' online presence free from reputational risk and harm.
  • Ensure creative and digital content is engaging and nuanced to account for C40 Cities' diverse and complex audience and stakeholder groups.
  • Collaborate with the wider communications team to ensure brand consistency across all C40 Cities channels.
  • Oversee C40 Cities' paid-for social media and digital marketing, including analyzing and interpreting performance and making high-impact recommendations to enhance our online presence.
  • Provide data-driven insights to guide our content strategy and maximize audience engagement to consistently build C40 Cities' cross-platform following.
  • Manage budgets and complex project deliverables on a daily basis.
  • Act as a strategic consultant to colleagues across C40 Cities on best brand, creative, and digital practices.
  • Work with the Events and Media teams on digital and in-person events, leading on C40 Cities' brand, creative, and digital strategy and presence for key flagship events.
Requirements
  • Bachelor's Degree or equivalent in English, Journalism, Marketing, or other relevant fields where excellent English writing and communications skills are required.
  • Extensive experience in the brand and content space for a global organization, with proven experience and success in building or growing a successful digital presence for a global organization or company.
  • Strong and proven experience of working with senior stakeholders across a growing and complex organization.
  • Experience in managing a small team and developing talented individuals to ensure a strong team culture.
  • Strong experience in management and delivery of multiple projects.
  • Experience working with brand and creative professionals across design, film, and audio production.
  • Excellent writing and editing skills, with a sharp eye for details and what makes content resonate across digital platforms.
  • In-depth expertise with websites and all major social platforms and analytic suites.
  • Strong ability to translate and present complex information in an engaging way to a variety of target groups.
  • Passion for and keen ability to spot creative and digital trends and secure buy-in on new best practices from key stakeholders.
  • Proven experience working hands-on with high-level international agendas and VIPs.
  • Ability to work in a fast-paced environment and handle multiple competing priorities and deadlines on a daily basis.
  • Knowledge of the global climate conversation and key players, including mayors and global thought leaders, a plus.
  • Experience working for a global organization across multiple time zones and cultures.
  • Proficiency in English is essential and the ability to speak other languages is a big plus.
  • Ability to travel internationally.
Additional Requirements

Applicants must already have the right to work in the location they are applying for. Moderate travel will be required as part of the role.

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