Brand Strategy Specialist

2 months ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

ABOUT AD TALENT AFRICA

A prominent insights-driven creative agency focused on all facets of marketing, primarily emphasizing the digital consumer journey.

POSITION OVERVIEW

We are seeking a Brand Strategist who will play a crucial role in defining the direction and success of diverse client campaigns, primarily through digital platforms, while also engaging with other below-the-line (BTL) and above-the-line (ATL) channels as necessary.

KEY RESPONSIBILITIES

  • Comprehensive Brand Solutions: Work collaboratively with both internal and external teams, including brand, creative, and digital strategists, to craft holistic brand solutions with a digital-first mindset.
  • Data-Driven Decision Making: Employ an insights-led approach to inform strategic decisions through data analysis and interpretation, transforming data into actionable insights for client strategies.
  • Client Insight Development: Thoroughly analyze and understand client goals and priorities to identify the necessary solutions. Develop clear and strategic perspectives on client challenges and opportunities.
  • Target Market Insights: Identify and analyze the core target market through demographic, psychographic, behavioral, and attitudinal research, using these insights to guide brand development and product ideation.
  • Brand Positioning: Create brand concepts, architecture, positioning, and value propositions grounded in insights and client objectives.
  • Channel Integration: Define channel ecosystems and digital customer journeys, ensuring the alignment and integration of various channels such as web, search, and social media to deliver cohesive brand experiences.
  • Trend Monitoring: Stay attuned to popular culture, recognizing and integrating key trends and insights into client strategies.
  • Performance Reporting: Exhibit the ability to analyze campaign performance, identifying insights and providing recommendations for improvement.
  • Strategic Collaboration: Serve as a strategic advisor, working across disciplines such as creative, strategic, digital, and media to ensure alignment of strategies and objectives.
  • Campaign Analysis: Conduct performance assessments of campaigns and ongoing activities, identifying opportunities for strategy refinement.
  • Effective Communication: Demonstrate proficiency in creating and presenting campaign materials to both internal and external stakeholders, clearly articulating the strategic vision and rationale.

QUALIFICATIONS

  • Experience: A minimum of 5 years in a Brand Strategist role within an agency setting, showcasing a successful track record of impactful campaigns.
  • Education: A degree or relevant certification in Brand Strategy or Data Analytics, reflecting a solid academic foundation in strategic thinking. Additional certifications in Search Engine Marketing and Social Media Marketing are advantageous.
  • Digital Marketing Proficiency: Proven experience in executing successful digital-first campaigns that yield measurable results for clients.
  • Research Expertise: Strong research skills, capable of conducting both primary and secondary research, and adapting methodologies based on available resources.
  • Trend Awareness: A trendsetter with the ability to leverage popular culture and integrate emerging trends into brand strategies.
  • Analytical Thinking: Strong critical thinking skills, including analytical, creative, and lateral thinking, to address complex strategic challenges.
  • Insight Development: Ability to extract human truths from diverse data sources and articulate actionable directions for brands and campaigns.
  • Communication Skills: Excellent presentation and writing abilities to effectively convey strategic ideas and recommendations.
  • Technological Acumen: Awareness of new technologies and their applications in understanding consumer behavior and marketing strategies.
  • Subject Matter Expertise: Develop specialized knowledge in your area of brand strategy, becoming a key resource within the agency.
  • Commitment to Professional Growth: A dedication to continuous learning, demonstrating how you stay informed on industry trends and best practices, including relevant certifications or training.

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