Brand Strategy Specialist

2 months ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

ABOUT AD TALENT AFRICA: A prominent insights-driven creative agency dedicated to enhancing marketing strategies with a strong emphasis on the digital consumer journey.

POSITION OVERVIEW: We are seeking a Brand Strategist who will play a pivotal role in guiding the success of diverse client campaigns, primarily focusing on digital platforms while also considering other below-the-line (BTL) and above-the-line (ATL) channels as necessary.

KEY RESPONSIBILITIES:

  • Comprehensive Brand Solutions: Collaborate with both internal and external teams, including brand, creative, and digital strategists, to devise all-encompassing brand solutions that prioritize a digital-first methodology.
  • Insight-Driven Decision Making: Employ an insights-led approach to inform strategic choices based on thorough data analysis and interpretation, transforming data into actionable insights for client strategies.
  • Client Objective Analysis: Thoroughly analyze and comprehend client goals and priorities to ascertain the necessary solutions. Develop a clear and strategic perspective on client challenges and identify potential opportunities.
  • Target Market Insights: Identify and understand the primary target market through demographic, psychographic, behavioral, and attitudinal analysis, utilizing these insights to guide brand development and product ideation.
  • Brand Ideation and Development: Create brand concepts, frameworks, positioning, and value propositions grounded in insights gathered and client objectives.
  • Channel Integration and Customer Experience: Define channel ecosystems and digital customer journeys, ensuring alignment and integration across various channels such as web, search, and social media to craft cohesive brand experiences.
  • Trend Monitoring: Remain engaged with popular culture, identifying and emphasizing key trends, insights, and foresight that can be woven into client strategies.
  • Performance Reporting: Exhibit the capability to report on campaign performance, identifying insights and providing recommendations for improvement.
  • Strategic Collaboration: Serve as a strategic collaborator, working across disciplines such as creative, strategic, digital, and media to ensure alignment of strategies and objectives.
  • Campaign Evaluation: Analyze campaign performance and ongoing activities, conducting opportunity assessments to refine strategies and tactics.
  • Effective Communication: Demonstrate proficiency in creating and presenting campaign presentations to both internal and external stakeholders, clearly articulating the strategic vision and rationale.

QUALIFICATIONS:

  • Experience: A minimum of 5 years' experience as a Brand Strategist within an agency setting, showcasing a proven history of successful campaigns.
  • Educational Background: Possess a degree or relevant certification in Brand Strategy or Data Analytics, reflecting a solid academic foundation in strategic thinking. Certifications in Search Engine Marketing and Social Media Marketing are advantageous.
  • Digital Marketing Proficiency: Demonstrate a successful track record of executing effective digital-first campaigns and achieving measurable outcomes for clients.
  • Research Expertise: Exhibit strong research capabilities, including the ability to conduct both primary and secondary research, and adapt methodologies based on available resources.
  • Trend Awareness: Be a trendsetter who can leverage popular culture and integrate emerging trends into brand strategies.
  • Analytical Skills: Showcase critical thinking abilities, including analytical, creative, and lateral thinking, to address complex strategic challenges.
  • Insight Development: Possess the ability to extract human truths from various data sources and articulate actionable directions for brands and campaigns.
  • Communication Proficiency: Exhibit strong presentation and writing skills to effectively convey strategic ideas and recommendations.
  • Technological Awareness: Stay informed about new technologies and their applications in understanding consumer behavior and marketing strategies.
  • Subject Matter Expertise: Cultivate expertise in specific areas of brand strategy, becoming the go-to resource within the agency for that domain.
  • Commitment to Professional Growth: Demonstrate a dedication to continuous learning and showcase how you stay informed about industry trends and best practices, including relevant certifications or training.

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