Digital Marketing Strategist

1 week ago


East London, Eastern Cape, South Africa Work Africa Full time

Job Overview

As a Digital Marketing Strategist at Work Africa, you will be responsible for developing and executing comprehensive digital marketing plans to drive business growth. Your primary goal will be to oversee the development of innovative digital marketing campaigns across various channels, ensuring seamless execution and optimal performance.

Key Responsibilities

  • Develop and manage digital marketing campaigns across social media, search engines, email, and mobile platforms.
  • Optimize web content for SEO strategies and oversee website updates.
  • Analyze campaign performance using analytics tools and adjust strategies accordingly.
  • Create engaging content to attract and retain customers.
  • Manage online brand and product campaigns to boost brand awareness.
  • Maintain effective internal communications to ensure company functions are informed of marketing objectives.
  • Stay up-to-date with emerging technologies and digital marketing trends to incorporate them into marketing strategy and tactics.

Requirements

  • Bachelor's degree in Marketing, Communications, Information Technology, or Business.
  • Professional certifications like Google Analytics and Google Ads are advantageous.
  • Proven experience in digital marketing, including internships or previous roles in a similar field.


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