Creative Copywriter for Advertising Agency
2 weeks ago
We are a dynamic, full-service advertising agency specializing in both traditional advertising and innovative social media campaigns. Our team thrives on creativity, strategy, and a collaborative spirit, ensuring that our clients' messages break through the noise and resonate with their target audiences.
We are seeking a talented and motivated TTL Copywriter to join our creative team. The ideal candidate will have a flair for crafting compelling and persuasive copy across various media channels. You will work closely with our designers, strategists, and account managers to develop creative concepts and bring them to life through words.
Key Responsibilities:- Creative Copy Development: Develop clear, engaging copy for traditional advertising (TV, radio, print) as well as digital platforms (social media, websites, online ads).
- Collaboration and Innovation: Collaborate with the creative team to brainstorm and execute innovative concepts for campaigns across various industries.
- Content Creation: Write compelling headlines, tag-lines, and body copy that resonate with target audiences and align with client goals.
- Social Media Optimization: Craft content that is optimised for various social media platforms, understanding the nuances of tone, style, and format for each.
- Trend Research: Stay up-to-date with trends in advertising and social media, using insights to inspire fresh, on-trend ideas.
- Client Understanding: Work with account managers to understand client needs, target markets, and campaign objectives, and translate these into effective copy.
- Quality Control: Ensure all content adheres to brand guidelines, is grammatically sound, and is free of errors.
- Proven Experience: Proven experience (2+ years) as a copywriter, preferably in an advertising agency or similar environment.
- Portfolio: Strong portfolio showcasing work across both traditional and digital platforms, including print ads, TV/radio scripts, and social media campaigns.
- Writing Skills: Exceptional writing, editing, and proofreading skills with a keen attention to detail.
- Tone and Style Adaptability: Ability to adapt tone and style based on the client's brand and the media platform.
- SEO Knowledge: Knowledge of SEO best practices for digital copy.
- Social Media Familiarity: Familiarity with social media platforms (Instagram, Facebook, X, LinkedIn, TikTok) and what drives engagement on each.
- Time Management: Strong time-management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
The ideal candidate will earn between R400,000 - R500,000 per annum, depending on experience. If you're interested, please submit your CV or resume with portfolio link(s) included directly on it.
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