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Advertising Operations Manager

1 week ago

Cape Town, Western Cape, South Africa Welcome Tomorrow Full time

Welcome Tomorrow is a forward-thinking digital marketing agency that helps businesses achieve their growth goals through innovative marketing solutions.

Role Overview

We are seeking a skilled and driven Paid Media Manager Intern to join our team and support our paid media efforts.

This role offers the opportunity to work with a variety of paid media channels, including Google Ads, Meta, DV360, and TikTok, and to collaborate with other departments to drive paid media campaigns success.

You will also have the chance to contribute to the growth of Welcome Tomorrow through the production of engaging content for our social channels and blog.

Key Responsibilities
  • Building and running advanced paid media strategies on Meta, Google Ads, TikTok, Snap, X and programmatic channels (DV360 or independent programmatic partners)
  • Learning how to drive incremental growth performance for our customers, by regularly iterating to improve campaigns performance and building custom optimisation recommendations
  • Developing an excellent understanding of the industry our customers operate in by researching and understanding their products, market trends and purchase behaviour
  • Collaborating with other departments to drive paid media campaigns success (Creative & Analytics)
  • Driving customer relationship and project management: organisation of meetings, managing deadlines and client relations
  • Contribute to the growth of Welcome Tomorrow through the production of content for our social channels and blog
  • Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow
Requirements
  • You're about to graduate: you are currently pursuing or just completed a degree in Business, Digital Advertising, Engineering, Media Studies, or a related technical field (this is a technical job, not a creative job)
  • You love technical conversations: paid media is very technical and real experts don't get away with fluff. You'll spend hours learning how paid acquisition channels, such as Meta or Google Ads, intrinsically work. You'll dig into modern attribution techniques for web & apps, and will aim at being in the top 1% paid media experts in Africa
  • You're a data nerd: you have a scientific mindset and are already at ease with numbers. You are excited about finding the truth in numbers, refining your strategies based on what analytics say and digging into measurement topics with our clients to help them get paid media reports that represent business reality
  • You are opinionated: sticking to your beliefs is important when implementing bold strategies. Under supervision of senior team members, we'll expect you to research and find solutions to challenges, expose your technical solutions to the team and be confident in front of our clients to convince them your approach is the right one
  • You're a great communicator: you have an excellent command of written and verbal English, with the ability to clearly articulate ideas and feedback to a varied audience (customers & creators) spanning across Nigeria, Kenya and South Africa
  • You are flexible: you are willing to adapt to changing priorities and work in a fast-paced environment. You may be required to travel within South Africa or to our key international markets