Digital Creative
2 weeks ago
The Creative Department at Initiate International is responsible for creating and maintaining strong casino brand websites and other marketing collateral. As a Digital Designer in Johannesburg, you will focus on casino gaming and affiliate brands, collaborating with internal teams to enhance brand identity and support retention and acquisition marketing strategies.
Key Responsibilities- Collaborate with other Designers to support various projects.
- Build strong relationships with internal teams: Design, Brand Management, Copy, Retention, Player Experience, and Acquisition.
- Create and maintain strong brand awareness and identity.
- Conduct research to inform the design process.
- Utilize multimedia skills: website design, UX & UI, graphic and visual design, site mapping and planning.
- Design and develop websites with SEO best practices.
- Conceptualize and develop ideas and campaigns from briefs.
- Present and justify design work.
- Understand responsive design and mobile-first industry requirements.
- Prototype designs using tools like XD or InVision.
- Design collateral for marketing channels and brand-specific content.
- Understand and utilize HTML, CSS, jQuery/JavaScript.
- Collaborate with front-end developers and external partners.
- Expand and maintain current websites with new functionality.
- Research latest website functionality and digital marketing trends.
- Design landing pages with user experience and conversion in mind.
- Follow brand, company, and legal guidelines.
- Manage multiple tasks and priorities in a high-pressure environment.
- Understand the casino and gaming industry.
- 2-3 years of experience in design.
- Proficiency in Adobe Creative Suite: XD, Photoshop, Illustrator, InDesign.
- Understanding of CSS/HTML.
- Strong design portfolio with case studies and samples.
- Knowledge of front-end design.
- Experience with Microsoft Office programs: Excel, PowerPoint, Outlook, Word.
- Experience in multi-channel marketing.
- Knowledge of Webflow site creation.
- Understanding of SEO and Google Analytics.
- Familiarity with handover software like Zeplin.
- Experience with Microsoft Teams & SharePoint.
- Knowledge of Premiere Pro and After Effects.
- Experience with Figma.
- HTML email development.
- Working with 3rd party APIs.
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