Global Copywriting Director

3 days ago


Cape Town, Western Cape, South Africa Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is a leader in digital marketing, offering our expertise to both local and international clients through a multi-market footprint. Our global presence allows us to operate seamlessly across borders, providing creative, content, media, and intelligence capabilities to Ogilvy agencies and clients in over 20 countries.

We are seeking a talented individual to join our globally connected team as a Senior Copywriter. Your role will involve close collaboration with art directors, strategists, and account managers to craft compelling copy that resonates with our audience. With your creative flair, we'll develop campaigns that truly connect with customers.

About you

Above all, you'll be a creative professional with a passion for crafting words. You're not just a writer; you're a word expert who can conjure up ideas that make customers go 'Wow'. You'll have a deep understanding of the art of writing and be able to sprinkle your wisdom onto junior team members.

You'll need to have experience with direct and customer communications, and understand how owned channels can be effective in delivering key messages. Your responsibilities will include working with the team to create fresh digital ideas for global campaigns, writing engaging content for various online platforms, and keeping the brand's voice consistent while delivering key messages.

Responsibilities

  1. Work with the team to create innovative digital ideas for global campaigns.
  2. Write engaging content for social media, websites, blogs, emails, and ads.
  3. Maintain the brand's voice while delivering key messages.
  4. Collaborate closely with designers for smooth copy-visual integration.
  5. Research trends, insights, and competitors for creative enhancement.
  6. Foster a creative workspace by guiding junior writers.
  7. Present ideas well, adapting based on feedback.
  8. Stay updated on digital trends, boosting skills and agency growth.

Qualifications and Experience

  1. Degree in advertising, marketing, communications, or related field.
  2. 7+ years proven copywriting experience, especially in digital.
  3. Strong writing skills, creatively persuasive.
  4. Innovative thinker, pushing digital boundaries.
  5. Proficient in English, including grammar and SEO.
  6. Detail-oriented, meets deadlines.

Offer

  1. Full-time job within a growing and trendsetting agency.
  2. Attractive package and benefits.
  3. Continuous trainings, career conversation, and growing opportunities.
  4. Flexible homeworking policy.


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