Creative Director

2 days ago


Cape Town, Western Cape, South Africa Dentsu Aegis Network Full time

About Us

Dentsu Creative is a global creative agency network that unlocks exponential growth for clients. We leverage transformative creativity to bring our capabilities together and positively impact people, businesses, and society.

Our network is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, offering Integrated Growth Solutions. This synergy enables us to deliver innovative solutions that drive business results.

Job Overview

We're seeking a Senior Copywriter to join our Performance Creative team, reporting directly to the Creative Director, Performance Creative. As a key member of our team, you will create performance-driven work for digital channels, while ensuring branding requirements are met.

Responsibilities:

  1. You will concept and execute on-brand creative activations rooted in strategy, serving as a framework for bringing art and messaging to life for specific audiences across channels.
  2. You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
  3. You will implement brand continuity, guidelines, and positioning.
  4. You will apply audience insights, strategic frameworks, and direct response best practices to your work.
  5. You understand unique audiences and create content that is relevant to each.
  6. You will creatively use technology and its applications to solve business problems, staying current with the latest trends and understanding best practices in the digital space.
  7. You will present work both internally and to our clients while building client relationships.
  8. You exhibit a natural instinct, love, and skillset for writing, and the ability to build powerful stories through words.

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