Digital Campaign Coordinator

4 weeks ago


Cape Town, Western Cape, South Africa HANGAR49 Full time

HANGAR49 is a leader in B2B lead generation, dedicated to reaching our audience through strategic, data-driven outreach and marketing campaigns. We are seeking a skilled professional to manage and optimize our outreach tools and campaigns.

Key Responsibilities:

  • Campaign Setup and Maintenance: Set up, manage, and monitor campaigns across Expandi, Smartlead, and Happierleads, ensuring accurate targeting, messaging, and tracking.
  • Technical Management and Optimization: Maintain campaign tools and troubleshoot issues, ensuring seamless operations and functionality.
  • Project Coordination: Oversee campaign timelines, resource allocation, and task assignments to ensure timely and successful campaign execution.
  • Data Analysis and Reporting: Track and analyze campaign performance metrics to optimize engagement and conversion, and prepare reports for stakeholders.
  • Cross-Functional Collaboration: Work with marketing, sales, and other teams to ensure campaign alignment with broader company objectives.

Requirements:

  • Proven experience in campaign management with specific expertise in outreach automation tools.
  • Strong project management skills, with the ability to prioritize and handle multiple campaigns simultaneously.
  • Technical proficiency in setting up, maintaining, and troubleshooting digital tools for outreach and automation.
  • Analytical skills to interpret campaign data and make data-driven improvements.
  • Strong communication skills and ability to collaborate effectively across teams.

Preferred Qualifications:

  • Experience in digital marketing or lead generation.
  • Knowledge of CRM systems (Hubspot) and additional marketing automation tools.
  • Familiarity with analytics platforms and reporting dashboards.


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