Brand Strategy Lead

2 days ago


Johannesburg, Gauteng, South Africa Adonai Human Capital Solutions (PTY) Ltd Full time
About the Role

As our desired candidate, you will serve as the Brand Strategy Lead for our CEO's personal brand, driving growth and recognition through strategic communications and public relations initiatives.

Main Responsibilities
  1. Develop and Implement Brand Strategy: Create and execute a tailored brand strategy that aligns with the CEO's objectives and values.
  2. Manage Social Media Presence: Curate and post engaging content across multiple social media platforms to boost the CEO's online visibility.
  3. Cultivate Relationships: Foster connections with media professionals and influencers to secure speaking engagements and media appearances.
  4. Produce High-Quality Content: Craft compelling content in the CEO's tone for various formats, including blog posts, articles, and videos.
  5. Analyze Brand Performance: Monitor and evaluate branding success and engagement metrics to inform future strategies.
Qualifications and Skills
  • Education: A bachelor's degree in Marketing, Public Relations, Communications, or a related field.
  • Work Experience: At least 5 years of experience in social media management, PR, and personal brand development.
  • Key Competencies: Strong brand strategy and development skills, proficiency in social media and digital marketing, expertise in public relations and reputation management, excellent content creation and visual branding abilities, strong communication and networking skills.

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