Head of On-Premise Marketing Strategist

6 days ago

Cape Town, Western Cape, South Africa O'Brien Recruitment Full time
Drive Impact and Lead Dynamic Marketing Strategies

We're seeking a seasoned marketing professional to spearhead our on-premise marketing efforts. As Head of On-Premise Marketing, you'll be responsible for developing and implementing initiatives that fuel brand relevance and increase consumption across bars, clubs, restaurants, and fitness spaces.

Key Responsibilities:
  • Develop and execute marketing strategies that drive business growth and brand awareness.
  • Collaborate with industry stakeholders, including owners, decision-makers, and influencers, to deliver next-level activations.
  • Turn insights into action by driving new marketing strategies, consumer campaigns, and unforgettable events that leave a lasting mark.
  • Stay ahead of the curve by constantly observing trends, finding new business opportunities, and ensuring your strategies are always fresh.
  • Connect the dots between marketing, sales, events, and cultural spaces to ensure our brand is seen and loved everywhere it counts.
  • Elevate the team through leadership, training, and inspiring the on-premise crew to strive for excellence in every activation.
Requirements:
  • 5+ years of experience in marketing and/or sales with a solid grasp of the on-premise scene.
  • A proven ability to translate strategies into action that resonates with consumers and industry partners.
  • Sharp analytical skills and a passion for uncovering consumer insights.
  • Team leadership that inspires creativity, collaboration, and growth.
  • A do-it-now attitude: You thrive in fast-paced environments and always rise to the challenge.
What We're Looking For:
  • You know the on-premise industry like the back of your hand—bars, festivals, clubs, and the buzz of consumer culture is your playground.
  • You're as strategic as you are creative, always ready to find innovative ways to put our brand front and center.
  • Exceptional communication and project management skills to make big things happen.
  • A self-starter with commercial savvy—every decision you make is backed by a deep understanding of sales and finance.

If you're looking for an opportunity where every day brings fresh challenges and you can make a tangible difference, then step into the role of Head of On-Premise Marketing—where you'll be the driving force behind exciting initiatives that shape the way people experience our brand.

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