Digital Marketing Strategist for Education Sector
3 days ago
Salary Range: $80,000 - $110,000 per year
About the JobWe are seeking a highly skilled and experienced Paid Media Specialist to join our team at Ad Talent. As a Paid Media Specialist, you will be responsible for managing and optimizing our digital advertising campaigns across multiple platforms.
About UsAt Ad Talent, we are dedicated to delivering flexible, accessible, and quality education to learners worldwide. We are a cutting-edge online school that values innovation and creativity.
Key Responsibilities:- Campaign Management: Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.
- Audience Targeting and Optimization: Develop detailed audience personas and refine targeting strategies to ensure campaigns reach the right users.
- Performance Analysis: Analyze campaign data and generate actionable insights to guide optimizations.
- Collaboration: Work closely with creative teams to develop compelling ad visuals and copy, and partner with the content team to ensure landing pages align with ad messaging and optimize conversion rates.
- 6+ years of experience managing paid media campaigns across major platforms (Google Ads, Meta Ads, etc.).
- Proven track record of driving measurable results through paid advertising.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Ads Manager, Facebook Business Manager, and Excel.
- Experience in the education sector, e-commerce, or performance-driven industries.
- Familiarity with programmatic advertising and remarketing strategies.
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