Digital Marketing Operations Specialist

2 weeks ago


Pretoria, Gauteng, South Africa The Hiring House Full time

The Hiring House is seeking a skilled Digital Marketing Co-Ordinator to join our team. This role plays a crucial part in the success of our digital marketing efforts, and we're looking for someone who can take ownership of key performance areas.

Key Responsibilities
  • B2C Marketing Coordination: Assist in the planning, execution, and optimization of B2C marketing campaigns across various channels.
  • Customer Journey / CRM Coordination: Develop and maintain customer relationship management systems to ensure seamless interactions with customers.
  • Website & SEO: Collaborate with the web development team to improve website user experience and search engine rankings.
  • Data Tracking & Reporting: Analyze campaign data to identify trends, opportunities, and areas for improvement.
  • QMS: Ensure adherence to quality management standards throughout all marketing activities.
Requirements
  • BCom Marketing Management or related Commerce degree: A bachelor's degree in marketing management or a related field is essential.
  • Postgraduate qualification (desirable): A postgraduate qualification in a relevant field can be beneficial.
  • Minimum applicable experience (years): 2-4 years of experience in business-to-consumer marketing, marketing administration, and digital marketing.
  • Required nature of experience: Proven experience in business-to-consumer marketing, marketing administration, and digital marketing, particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).
Essential Skills
  • Proficient in Microsoft Suite or Google Suite: Proficiency in Microsoft or Google suite applications is necessary.
  • Marketing research / competitor analysis: Strong analytical skills and ability to conduct market research and competitor analysis.
  • Customer Relationship Management (CRM) systems: Experience with CRM systems and ability to develop and maintain customer relationships.
  • Strong analytical skills: Strong analytical skills to analyze campaign data and identify trends and opportunities.
  • Optimizing lead conversion: Ability to optimize lead conversion rates through effective marketing strategies.
  • GA4 (Google Analytics 4): Knowledge of Google Analytics 4 and ability to track campaign data.


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