B2b Marketing Specialist
2 days ago
**The Role**:
**Where You Fit In?**
Within Shell, a range of retail-based positions can be found such as those in Sales and Operations and Marketing which aim to attract and retain customers who visit our retail stations, build long-term customer loyalty and create demand for Shell’s brand; Business Development which looks to identify new opportunities as well as to leverage more from existing accounts; and Strategy which aims to provide expert problem-solving and project management support as the business transforms to be a customer centric Mobility retailer with a business model that is resilient in the energy transition.
**What’s the Role?**
The B2B Marketing Specialist will be responsible for implementing the marketing activities in line with the set strategy with Key Accounts across the following sectors: Power, Mining, Process Oils and Original equipment manufacturers (OEM) - Automotive & Heavy Duty.
The position requires the ability to understand technical concepts, gather and support in analyzing the market, customers, and consumer needs, translate these into business value that is aligned with our growth target and OEM/Key Direct Account (KA) partner messaging. This position also requires the ability prioritize, implement competing tasks simultaneously, good project management skills anchored by strong planning capability.
You will work with cross functional teams including Global Marketing, Technical, Sales, LSC, Finance, Legal and external customers.
Your further accountabilities include:
- Implement the short-term sector, OEM/KA 360 marketing activities, portfolio, CVPs and deliver:
- Market share growth and brand equity.
- Ultimate Potential
- C5 growth target
- Volume growth target
- Manage specific brand campaigns from concept to execution as agreed with the B2B Marketing Lead within budget and on time.
- Manage agencies and resources needed to execute campaigns to completion including POs and billing.
- Manage agency briefs, hold agencies accountable to agreed project timelines and budget.
- Implement brand elements to all touchpoints including social/digital/website in line with the strategy.
- Lead the co-ordination and distribution of localized assets to external customers including managing the merchandising material at the warehouse.
- Track and report campaign effectiveness to drive improvement.
- Support the B2B Marketing Lead with relevant accurate analysis, on brand performance and budget status.
- Support with strategy planning, content development and strategic planning.
- Support B2B Marketing Lead with gathering of market, consumer insights and competitor activities.
- Lead all new product launches and packaging changes as signed off by the B2B Marketing Lead
- Drive continuously improvement in the areas of your responsibility.
**What we need from you?**
- Minimum of 2 years’ marketing experience in OEMs, Mining, Power and Process Oils.
- Implement and manage simultaneous competing activities and programs on time and on budget, producing the agreed top line growth.
- Success in this role will require a close relationship with the direct sales team, technical team, and other country marketing implementers in the region and globally.
- Agility, curiosity, and openness to new ways of working including embracing the digital era, with keenness to reach out and understand best practices beyond South Africa.
- Highly self-motivated person with good planning skills.
- Strong project management skills required.
Scam Warning:
Shell is an Equal Opportunity Employer.
**COMPANY DESCRIPTION**
The world faces energy challenges that are becoming more complex each day. We’re looking for people who share our passion for taking on those challenges with cutting edge technology, innovative thinking and a commitment to properly managed risk. Shell develops and operates some of the largest and most complex projects in the world and we always endeavour to work at the leading edge of technical innovation.
**An innovative place to work**
There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.
Join us and you’ll add your talent and imagination to a business with the power to shape the future - whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.
**An inclusive place to work**
To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment - one where you can express your ideas, extend your skills and reach your potential
- We’re closing the gender gap - whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and techno
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