B2b Marketing Lead

5 hours ago

Bryanston, South Africa Shell Full time

**The Role**:
**Where you fit in**

As a B2B Marketing Lead you will be a custodian of the Driveline Portfolio (Gadus, Spirax, Rimula and Tellus) responsible for setting, building, and delivering the go to market strategy and the brand growth strategy across each strategic sector (Agriculture, Mining, Power, Fleet and OEMs - Original Equipment Manufacturer) to deliver the Lubricants business growth objectives, strong brand equity as well as value for our customers (Direct customers, OEMs, GKA and B2B Distributors). You will also support the Direct Team with demand and pipeline generation.

You will be an innovative thinker and a self-starter with the ability to understand technical concepts, identify and use multiple data sources (customer insights, consumer needs, local market/industry trends, global trends) to uncover opportunities, translate these into business value that is aligned with our growth target. It will require the ability to present strategic recommendations to the leadership team and ensure implementation to completion.

**What’s the role?**

You will work with cross functional teams including Global teams, Technical, Sales, LSC, Finance, Legal and external stakeholders including customers.

Your more specific duties include:

- Develop, lead, and implement the short and medium-term Drive Line portfolio 360 sector strategy, portfolio, Customer Value Proposition (CVP) development across B2B segments to deliver:

- Market share growth and brand equity
- Ultimate Potential
- C5 growth target
- Volume growth target
- Manage the balance between Genuine Parts Oil (GPO), co-brands, endorsement and Shell own brands, developing approaches and supporting the customers to see the value of the Shell branded/co-branded opportunities.
- Collaborate with Pricing Manager on sector pricing strategy and portfolio.
- Role requires the ability to identify and evaluate ideas and plans in between T&R cycle to maximise competitive advantage.
- Manage marketing budget, execution and tracking of ROI (return on investment) and ensure all marketing activities are evaluated (ROI and PIR).
- Brief creative agencies and ensure briefs are aligned to short
- and medium-term strategy and in support of GKA and OEMs plans.
- Oversee the implementation of marketing activities and ensure activation of OEM contracts
- Build brand advocacy, PR, events, write marketing and technical blogs posts demonstrating the value of the brand, to create engagement, loyalty, growth and leveraging these to drive demand and pipeline fill.
- Provide the fuel for growth by owning the pipeline fill process for the priority sectors.
- Work extremely closely with BDMs to deliver clear growth opportunities, ensure a robust pipeline and support strong pipeline growth.
- Prepare and present monthly & quarterly portfolio performance reviews, establish metrics to track challenges and opportunities and find a solve.
- Integrate best practices from other markets and identify opportunities to work closely with other parts of SDSA particularly Fleet Solutions, Mobility & Commercial Fuels.
- Coach Distributors on their marketing plans and ensure these are in line with our growth priorities.
- Lead, coach and develop the direct reports enabling their growth.
**What we need from you?**

We’re keen to hear from individuals with preferably 5 years of working experience in a commercial role and a Bachelor’s Degree in Marketing, Commercial, Engineering or equivalent.

Beyond that, we’d hope to see as many of the following as possible on your CV:

- This is a key strategic and commercial role for the South African Lubricants business.
- Implement strategic direction setting, managing simultaneous activities and programs on time and on budget, producing the agreed top line growth.
- Success in this role will require a close relationship with local sales, technical team and other country marketing implementers in the region and globally.
- Agility, curiosity and openness to new ways of working including embracing the digital era.
- Ability to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities.
- Strong project management skills required.
- Strong interface / stakeholder management skills and proven ability to work with influence and lead diverse teams and delivering results through others.

Scam Warning:
Shell is an Equal Opportunity Employer.

COMPANY DESCRIPTION

The world faces energy challenges that are becoming more complex each day. We’re looking for people who share our passion for taking on those challenges with cutting edge technology, innovative thinking and a commitment to properly managed risk. Shell develops and operates some of the largest and most complex projects in the world and we always endeavour to work at the leading edge of technical innovation.

**An innovative place to work**

There’s never been a more exciting time to work at Shell. Everyone here is help

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