Digital Marketing Specialist

2 weeks ago

Bryanston, South Africa Eskom Pension and Provident Fund Full time

**Digital Campaign Development and Execution**
- Research advertising trends, competitor pricing, and products to inform the creation of effective digital marketing strategies.
- Collaborate with the team to conceptualize and execute content projects that align with brand and product objectives.
- Ensure timely execution of campaigns and monitor project status to meet deadlines.

**Social Media Management**
- Use social media to enhance brand awareness, customer engagement, and lead generation.
- Manage the brand’s social media strategy and pages across LinkedIn, Facebook and X (formerly Twitter).
- Data Analysis and Insights
- Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights.
- Assist in shaping future marketing strategies based on data-driven findings.
- Create comprehensive reports detailing campaign growth, analytics, and performance metrics.

**Data Analysis and Insights**
- Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights.
- Assist in shaping future marketing strategies based on data-driven findings.
- Create comprehensive reports detailing campaign growth, analytics, and performance metrics.

**Digital Platform Management and Optimization**
- Implement best practices for SEO, PPC, and other digital marketing techniques to improve brand visibility and generate sales leads.
- Stay updated with emerging digital trends, tools, and technologies to enhance the effectiveness of digital marketing efforts.

**Collaboration and Vendor Management**
- Collaborate with cross-functional teams to ensure alignment between digital marketing initiatives and overall brand strategy.
- Liaise with external vendors and partners, leveraging their expertise to supplement and enhance digital marketing campaigns as needed.
- Maintain effective communication channels to facilitate successful collaboration.

**TECHNICAL COMPETENCY REQUIREMENTS**
- Proven experience as a digital marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/PPC/social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- Well-organised and detail-oriented
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.

**REQUIRED MINIMUM EDUCATION/TRAINING**
- A Degree/Diploma in Digital Marketing/Brand Management
- Relevant certifications for Digital Marketing.

**REQUIRED MINIMUM WORK EXPERIENCE**
- 5 years working experience in marketing with 3 as a digital specialist.

**BEHAVIOURAL COMPETENCY REQUIREMENTS**
- Leadership
- Self-Mastery
- Executes with Excellence
- Customer Centric
- Agile

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