Brand Coordinator
4 weeks ago
**Job Advert Summary**:
Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town. The group currently has eight brands, namely, Spur Steak Ranches, Spur Grill & Go, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella and Nikos Coalgrill Greek. In order to retain an exceptional talent pool, the group endeavours to create a great place to work, building a collaborative and innovative performance-based culture which enables each employee to thrive on his or her unique Spur Corporation journey. Spur Corporation’s employees are passionate and purpose-driven people growing great brands. Through their dedicated service and talent, they offer support to the group’s endeavours and operational activities, offering an exceptional return on investment to all its shareholders. A career at Spur Corporation is an opportunity for an employee to nurture, learn, grow, and realise their full potential.
A position has become available in the Marketing Department at the Head Office, Cape Town for a Brand Coordinator for Panarottis brand. The incubent for this role will, as the 'brand guardian', a Brand Coordinator helps to maintain the brand integrity across all marketing initiatives and communications. They provide analysis, solutions, and general marketing expertise to assist in successfully marketing local store initiatives and promotions based on Franchisee requirements and instructions. They are concerned with creating a lasting impression among consumers and improving product sales and market share.
**Minimum Requirements**:
- Matric/Grade 12
- Tertiary education, preferably in business or marketing qualifications
- 3 years of experience in marketing or related field
- Experience identifying and creating campaigns for target audience
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
- Restaurant experience/understanding of Franchise Operations advantageous.
**Key Skills and Competencies**
- Creative and innovative thinker and planner
- Confident in producing work across multiple platforms
- Goal-oriented, organized team player
- Creative problem solver who thrives when presented with a challenge
- Able to multi-task, prioritize, and manage time effectively
- Strong project management skills with ability to supervise multiple projects
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
**Duties and Responsibilities**:
**Build Relationships**
- Communicate with Operations and Franchisees to understand what is required and what information is needed. This includes following each job through from brief stage to completion.
- Develop and maintain relationships with Franchisees and Operations and enhance communication between them and Group Marketing.
- Conduct regular trade visits to Franchisees to build relationships and share information.
- Understand the brief objectives with each local store marketing initiative to deliver suitable advertising.
**Local Store Process**
- Arrange cost estimates and have them approved by the Franchisee before starting the production on any job.
- Facilitate the design and production of POS, advertising and any other marketing and advertising material for local store marketing for Panarottis. Maintain an accurate workflow through Magnetic (a briefing tool), ensuring all jobs are timeously briefed in and tracked until completion. Timeously billing all jobs upon completion.
- Ensure that all artwork designed is stored in their relevant allocations on server once completed.
- Package and dispatch any marketing material kept at Head Office, or Spur decor to local stores when required.
- Review / approval of social media content for restaurants on the GoReview / Go Social platforms.
**Internal Communication**
- Close co-operation with Production Manager, Traffic Manager and Designers ensuring all briefs are submitted professionally, complete with all relevant information for the design / traffic team to properly output the relevant task.
- Communicate and keep informed with the rest of the Marketing team via status meetings to understand brand strategy and carry the message through to local store marketing.
**Shared Learnings**
- Conduct regular update meetings with Line Manager and National Operations Manager/Chief Operating Officer to understand successes and failures of campaigns to professionally roll out regional promotions and offers.
**Brand - General**
- Invoices: to be checked, signed, coded, and submitted timeously to allow for payment process to proceed without any holdups from Finance.
- Magnetic Briefing System: ensure effective use to brief all jobs / inquiries to studio / production as well as ensuring that CEs are requested and billed timeously.
- Operations: ensure an understanding of Panarottis operations to implement practical insights and learnings in all initiatives.
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