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Digital Specialist

4 months ago

Cape Town, South Africa Liquid Thought Full time

**Digital Campaign Specialist role.**

**Introduction**

Be responsible for the design, content, and effective measurement of all digital communications for our client's company and partners influence cross-functionally with other teams to identify and develop new and innovative methods of digital communications to maximise value.

Our client is a financial services business, that wants to optimise what they are doing on all their digital platforms, both paid and organic.

**Requirements**:

- Matric
- Credit and Criminal clear
- Bachelors degree or equivalent
- in digital and/or marketing would be advantageous
- 5-7 years experience in digital marketing
- Deep knowledge and experience of various social media platforms, best practices, and various platform analytics
- Google and Facebook/Meta ad campaign experience
- SEO and PPC campaign and trends experience
- Knowledge on the latest trends and technologies in digital marketing

The responsibilities for this individual will include:

- Monitor and provide feedback to the Operations and Digital Marketing team on all our Digital platforms for optimisation
- Daily monitoring of platform performance and breakdowns
- Act as a daily liaison between Operations and Centralised functions to meet weekly sales targets
- Identify daily/weekly trends and insights to optimise spend and performance
- Brainstorming new ideas and creative growth strategies
- Drive these ideas to delivery
- Collaborate with the internal team to create an improved user experience

This is an on-site role, meaning this role is required to be in office

**Monday** to **Friday** **08h00** to **17h00 and** providing support on **Saturday** between **08h00 **to** 13h00**.