Product Marketing Manager, Fraud Solutions

6 months ago

Johannesburg, South Africa TransUnion Full time

TransUnion's Job Applicant Privacy Notice

**What We'll Bring**:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team - you’ll work with great people, pioneering products and cutting-edge technology.

**What You'll Bring**:
The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team. _What you’ll bring to our team _:

- 5+ years of experience in product marketing and/or product management, preferably with experience bringing to market fraud prevention, identity assurance or security solutions.
- Relevant degree/tertiary qualification preferred.
- Extensive experience in developing and executing successful go-to-market programs for impactful product launches targeting global markets.
- Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
- Passion to track emerging trends specific to discrete markets, competitive approaches and use cases to communicate effective and relevant value propositions
- Excellent communication and public speaking skills with ability to communicate across all levels of an organization
- Self-motivated and able to work in an organized way in an extremely fast-paced environment with mínimal supervision
- Strong project management, attention to detail and bias towards execution
- Exceptional content writing skills both for print and web
- Experience with agile environments and a “get-it-done” attitude

**Impact You'll Make**:
TransUnion offers a broad array of products customized to each aspect of our clients’ business: credit risk management, marketing segmentation, fraud and identity management, collections, and risk decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings in the fraud prevention and identity assurance space, the _Product Marketing, International _role supports the expansion and growth of the fraud solutions business through the development of regional specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. _Your impact to the success of the team will include the following _:

- Act as a primary consultant on all fraud solutions product marketing matters for emerging international markets, as well as, UK, Canada, and India
- Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market specific to non-U.S. markets
- Perform market research and competitive analysis for the product positioning and to drive sales enablement
- Work cross-functionally with regional partners for a coordinated go-to-market program to serve international initiatives
- Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
- Tailor content to match regional/vertical needs for presentations, sales training, product sheets, case studies, demonstrations, and blogs
- Develop thought leadership content that highlights proven market success and clear differentiation of our fraud solutions relative to market alternatives
- Share expertise and best practices for marketing communications, plans, promotional materials, and strategies to meet product revenue objectives
- Track key performance indicators to monitor and enhance product marketing effectiveness

It is a requirement of the Global Capability Centre Africa that you reside in a home that is fibre ready; and has space for you to be able to work comfortably and confidentially on a day-to-day basis for the purpose of your proposed employment.

A Minimum of a 100 Meg Fibre line is required, should you be successful, you will need to upgrade your line in order to work effectively.

TransUnion Job Title

Sr Advisor, Product Marketing

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