Marketing and Brand Manager
3 weeks ago
Our client a Fruit Exporter in Stellenbosch is seeking a Marketing and Brand Manager.
This position will develop and maintain all brands to ensure that it remains recognizable, up to date and exciting to customers. The role will also ensure that through the marketing strategy (digital and traditional), that there is consistency in not only the brand message, but the look and feel of it through all the organizational campaigns.
**Requirements**:
Appropriate formal qualification related to marketing and brand management.
A qualification with a digital focus would be an advantage
Proven track record in the development, implementation and management of brand and marketing strategies for organizations
Have a good background and knowledge of the South African fruit industry would be an advantage
Have the ability to build relationships in order to establish strong brand trust between the organization and all its relevant stakeholders.
Strong, proven ability to incorporate and leverage different technology tools and techniques in the Marketing and Brand strategies.
**Responsibilities**:
Brand development (grow demand) and branding strategies.
Building of the Brand Profiles
Management of Brand Assets
Digital marketing
Financial management (Brand Budget, Cost and Returns
Development of branded packing materials
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