Brand Manager

5 months ago

Stellenbosch Western Cape, South Africa HumanValue Full time

**Level: Late Early-Career/Mid-Career**

Our client is seeking a **Brand Manager (Skincare)** who is driven by creating new, innovative marketing ideas that disrupt the beauty world. This person will be responsible for leading the creation and execution of innovative, integrated and cost effective 360° marketing plans to drive sales, energize consumer engagement, and build brand awareness. You will serve as the key strategic lead, idea generator and main marketing contact to internal and external functional partners and key channels of distribution. You will lead the digital strategy.

You’ll need **strong** **analytical skills** to succeed in this role

Roles & Responsibilities:
- **Brand Management**
- Overall responsibility for strategizing, planning and directing all marketing efforts;
- Responsible for developing the annual marketing strategic business plan;
- Develop brand strategy, drive portfolio strategy;
- Assisting in the development of marketing strategies and campaigns to promote the brand and increase sales;
- Develop short
- and long-term plans and budgets for the marketing/communications/social media/public relations/trade programs and its activities, monitor progress, assure adherence and evaluate performance;
- Stay abreast on global market trends, keep a close eye on competitors’ strategy and activities and be quick to react with strong and relevant programs;
- Conducting market research to identify consumer needs, preferences, and trends;
- Coordinating with internal teams such as product development, sales, and design to ensure brand guidelines are followed across all marketing materials.

**E-commerce Management**
- Develop and execute a comprehensive DTC e-commerce strategy aligned with the company's overall business objectives.
- Define key performance indicators (KPIs) and goals to measure the success of the e-commerce channel.
- Oversee e-commerce website, ensuring it is user-friendly, responsive, and optimized for
- mobile devices.
- Manage product listings, content, and product descriptions to maximize sales and user experience.
- Drive revenue growth through effective e-commerce strategies, including customer acquisition, retention, and upselling.
- Implement pricing strategies, promotions, and discounts to boost sales.
- Manage product catalogue, including product listings, pricing, and inventory levels.
- Coordinate with product teams to ensure accurate and up-to-date product information.
- Focus on providing an excellent online shopping experience, including responsive customer service, easy checkout processes, and personalized recommendations.
- Implement strategies to reduce cart abandonment and increase conversion rates.

**Own Performance and Analytics**
- Monitor and analyse e-commerce performance metrics, such as website traffic, conversion rates, and revenue.
- Use data-driven insights to make informed decisions and continuously improve strategies.
- Dive deep into the numbers to understand what is working and what is not;
- Analyse data, new trends and insights and generate ideas on how to translate them into ideas for the brand;
- Report weekly/monthly results and key learnings to the leadership team and stakeholders;
- Analysing sales data and marketing metrics to measure the effectiveness of marketing campaigns and make data-driven decisions and continuously improve strategies.

**Develop Content Strategy and Roadmap**
- Partner with their team of creators to define a content strategy that will hit growth goals for brands;
- Set up a growth roadmap to guide the brand towards success with a winning combination of content;
- Increase product’s visibility via social media and advertisements with internal team & external agencies;
- Managing budgets for marketing campaigns and activities.
- Participating in the development and execution of events and promotions to promote the brand.

**Requirements:

- **
- Bachelor's degree in Marketing, Analytics, Business or a related field
- 2+ years’ experience in B2C marketing capacity, cosmetics industry is an advantage;
- 2+ years in brand management capacity with FMCG
- Excellent leadership skills with the ability to drive and motivate the internal marketing team
- Detail-oriented with a proactive and results-driven approach
- Proficiency in Shopify is highly desirable
- Familiarity with digital marketing, planning and research

Interested?

  • Marketing Brand Manager

    1 month ago

    Stellenbosch, Western Cape, South Africa Farm Manager SA Full time

    Job DescriptionWe are seeking a highly skilled Marketing Brand Manager to join our team at Farm Manager SA. The successful candidate will be responsible for coordinating and implementing brand strategies aligned with the company's overall goals.Key ResponsibilitiesDevelop and execute marketing campaigns to grow brand awareness and loyaltyCoordinate the...

  • Brand Manager

    5 months ago

    Stellenbosch, South Africa JSRH Solutions Full time

    **Brand Manager** **Location: Stellenbosch, Western Cape** We are looking for a Brand Manager (Skincare) who is driven by creating new, innovative marketing ideas that disrupt the beauty world. You will be responsible for leading the creation and execution of innovative, integrated and cost effective 360° marketing plans to drive sales, energize consumer...

  • Senior Brand Manager

    5 months ago

    Stellenbosch, South Africa Recruitment Matters (Pty) Ltd Full time

    Our client is looking for a Senior Brand Manager to join their team. Implement, for the assigned brand, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing,...

  • Brand Promoter

    3 weeks ago

    Western Cape, South Africa Novelty Anchors Full time

    Are you passionate about building and promoting brands? We are seeking a friendly and enthusiastic Brand Promoter to join our team. As a Brand Promoter, you will be responsible for creating brand awareness, engaging with customers, and driving sales. Your creative ideas and energetic personality will contribute to the growth and success of our company....

  • Account Manager

    5 months ago

    Stellenbosch, South Africa Exceed Recruitment and Human Resource Consultants Full time

    **Reference**: 7781 AV **Consultant**: Anneke Viviers Our client specialises in brand thinking, brand creation, on-going brand development and brand management. Establishing and building client relationships Attend client meetings Running a project from start (briefing) to completion (delivery of design files or produced goods) Creating comprehensive...

  • Brand Administrator

    7 months ago

    Stellenbosch, Western Cape, South Africa Vine Full time

    Our client in Stellenbosch is looking for a Brand Administrator to join their team. **Job Responsibilities are**: Social Media planning and execution Planning of client exposure, check accuracy of information shared to create the bi-monthly magazine Responsible for admin-related excel sheets to align with deadlines Maintenance of entry sheet column...

  • Brand Manager-tfg Rewards

    4 weeks ago

    Western Cape, South Africa The Foschini Group Full time

    **Key Responsibilities**: - Play an integral part in helping our teams effectively implement TFG’s overall customer and rewards strategy. - Cross collaborate with different teams within TFG, such as retail brand teams, Credit, VAS, Bash etc. to co-ordinate TFG Rewards campaigns aimed at boosting member engagement across our wide range of offerings -...

  • Brand Manager: Commercial

    1 month ago

    Western Cape, South Africa PEP Full time

    Do you love retail marketing and get a thrill from seeing a campaign come to life in-store, on TV, or online? Are you keen to bring your retail marketing expertise to leverage the PEP brand and grow our customer base? If you are a skilled and experienced marketing professional this role has been specially crafted for you. **Purpose of the job** To...

  • Brand Manager: Cellular

    3 months ago

    Western Cape, South Africa PEP Full time

    Do you love retail marketing and get a thrill from seeing a campaign come to life in-store, on TV, or online? Are you keen to bring your retail marketing expertise to leverage the PEP brand and grow our customer base? If you are a skilled and experienced marketing professional this role has been specially crafted for you. **Purpose of the job** To...

  • SEO Account Manager

    5 months ago

    Cape Town, South Africa SEO Brand Full time

    **Job description** **Search Engine Optimization Specialist - Account Manager** SEO Brand is proud global digital agency working with some of the most recognizable brands in the world....and we are GROWING. We are looking to add to our international product delivery team and would like for you to apply. **Job description** We are looking for a remote...

  • Marketing & Branding Account Manager

    6 months ago

    Stellenbosch, South Africa Exceed HR and Recruitment Full time

    **Job Overview**: **Date Posted**: Posted 4 hours ago- **Location**: Stellenbosch, Western Cape- **Job Title**: Marketing & Branding Account Manager- **Education Level**: Bachelors Degree- **Job Level**: Intermediate- **Minimum Experience**: 3 - 5 Years**Marketing & Branding Account Manager - Stellenbosch.**: **Minimum Requirements**: - Bachelor’s degree...

  • Brand & Digital Marketing Manager

    2 weeks ago

    Stellenbosch, South Africa Exceed Human Resource Consultants Ltd Full time

    Develop and implement comprehensive marketing strategies to promote our wine products and brand. Plan and execute marketing campaigns across various channels, including digital, social media, email, events, and traditional media. Collaborate with the sales team to align marketing efforts with sales goals and objectives. Collaborate with international teams...

  • Service Manager

    5 months ago

    Cape Winelands, Western Cape, South Africa Astor Automotive Staff Full time

    **THIS POSITION REQUIRES PREMIUM BRAND MOTOR DEALERSHIP EXPERIENCE** This dealership’s promises of service excellence are taken seriously!! We are looking for an experienced Service Manager to continue and even improve the already outstanding service offered by this well-established premium-brand motor dealership. You will be responsible for technical and...

  • Global Brand Lead

    5 months ago

    Stellenbosch, South Africa Recruitment Matters (Pty) Ltd Full time

    Our client is looking for a Global Brand Lead to Lead profitable growth of the companies portfolio of brands across the globe. Lead the development of marketing strategies with a focus on consumer, portfolio management, integrated commercial planning, break through communications, innovation and renovation. Ensuring all brand and marketing activities are...

  • Brand Manager: Clothing and Footwear

    3 months ago

    Western Cape, South Africa PEP Full time

    Do you love retail marketing and get a thrill from seeing a campaign come to life in-store, on TV, or online? Are you keen to bring your retail marketing expertise to leverage the PEP brand and grow our customer base? If you are a skilled and experienced marketing professional this role has been specially crafted for you. **Purpose of the job** To...

  • Marketing & Brand Assistant

    6 months ago

    Stellenbosch, South Africa Helderberg Personnel Full time

    **URGENTLY **HIRING**: **Stellenbosch**: Marketing / Brand Assistant: A prestigious Awards Initiative Establishment with a global client presence has a vacancy for a dynamic Marketing / Brand Assistant to join their team. This position plays a pivotal role in supporting the brand management team by assisting in various administrative tasks related to brand...

  • Corporate Brand Curator

    2 months ago

    Stellenbosch, South Africa Unifi Full time

    Unifi is a fast-growing finance and technology company operating in Zambia, South Africa, Uganda and Kenya. Unifi delivers personal lending products through online, mobile phone and branch channels. The company is well supported by strong shareholders and a board of directors with vast experience in entrepreneurship and lending. Learn more about Unifi...

  • Brand Manager

    2 weeks ago

    Cape Town, South Africa AVI Limited Full time

    **Indigo Brands**, based in Cape Town, is a subsidiary of AVI Limited (AVI). Indigo Brands has been a manufacturer and distributor of global brands Yardley and Lenthéric since 1995 and is a leader in personal care and beauty products, including female and male perfumed body spays, roll-on deodorants, body care, face care, colour cosmetics and liquid...

  • Marketing & Brand Coordinator

    6 months ago

    Stellenbosch, South Africa Solved. Full time

    Area: stellenbosch - Term: permanent - Experience: 3 yrs - Salary: R20/25k - Closing Date: negotiable - Starting Date: negotiable - Reference Code: slvd-24-12 this position will ideally suit a savvy allrounder that enjoys a variety of tasks. you will form part of an amazing team that will support and grow together and enjoy many rewarding...

  • Brand Manager

    3 months ago

    Cape Town, South Africa Prestige Cosmetics Group Full time

    **Job Description: Brand Manager** **Position**: Brand Manager **Department** : Marketing **Location**: Cape Town **Reporting to** : Marketing Manager **Purpose of the Role** To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share,...