Creative Strategist

7 months ago

Cape Town, South Africa Welcome Tomorrow Full time

**❤️ Meet your dream team**:
Hi there We’re Welcome Tomorrow — the digital marketing agency behind some of Africa’s most successful brands.

Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success.

Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 4 main pillars:

- **Performance Marketing**: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
- **Mobile Growth**: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there’s almost no local expertise in this field.
- **Creative Studio**: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
- **Tracking & Analytics**: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.

**Requirements**:
**Role Description**:
At Welcome Tomorrow, we believe that Creative and Performance marketing teams should sit together. We’re looking for a Creative Strategist to work with our clients on the production and realisation of original concepts and innovative creative mechanics for their paid media campaigns. Your missions will encompass the following:

- Conceptualising and designing high-impact static, video and UGC creatives to help our customers gain competitive edge
- Owning the project management of our entire ad creation process to help our team stay on track with creative research, delivery and testing
- Auditing the brand and products of our customers to deeply understand their industry and define the most effective communication angles they should adopt to resonate close to their end customers
- Conducting competitive research to identify our customers environment and draft creative best practices for a given industry and market
- Working closely with our Paid Media Managers to build content that optimally fits marketing channels and share performance insights
- Being the connecting link between data and creatives to understand the performance of your work through an iterative A/B testing approach
- Being on the constant lookout for new formats, hooks, scripts, and angles, ensuring our content is always one step ahead
- Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

**Qualifications**:
**You have**:

- 3+ years of experience in a creative agency or freelance work
- Mastery of Figma and Photoshop
- Experience designing creatives for ad campaigns (ex: Meta, Google Ads)
- A portfolio of work showcasing your design & animation mindset and skills
- Excellent interpersonal and relationship skills to maintain customer relationships
- A permanent curiosity, sense of observation and repartee, a strong feel for advertising
- Understanding of performance-based marketing strategies
- Familiarity with new and traditional brand channels and media
- ️ **Bonus**:

- You have experience working with Notion (ideally, you are Notion Essentials Certified)
- Experience working in a start-up and dynamic environments
- Experience working with After Effects or Illustrator
- Experience working with Google Web Designer and building dynamic HTML5 creatives

**Benefits**

**Benefits**:

- A human adventure in an ambitious and fast-growing company
- Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
- Embarking on a pleasant, stimulating and challenging environment
- An attractive salary and an interesting variable
- Premium Healthcare coverage
- The possibility to work on side projects benefitting Welcome Tomorrow
- High flexibility in your organisation of your work, including remote work
- Possibility of traveling overseas to meet clients and other team members

**About us**:
At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability

We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation

To know more about us, h

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