Creative Strategist
1 month ago
KEY RESPONSIBILITIES
1. Creative Concept Development: Develop and present unique, compelling concepts and strategies for campaigns, digital content, and brand experiences.
2. Audience Insights: Conduct research to identify consumer trends, behaviors, and insights that inform creative direction and drive meaningful engagement.
3. Strategy Creation: Build creative strategies that align with brand goals and marketing objectives, considering the competitive landscape and brand positioning.
4. Campaign Ideation and Execution: Collaborate with teams to ideate and oversee campaign development across multiple channels, including digital, social media, video, and traditional media.
5. Content Development: Collaborate with content creators, designers, and writers to bring creative ideas to life through engaging storytelling and brand-relevant messaging.
6. Data and Performance Analysis: Track and analyze campaign performance and consumer engagement metrics, using insights to optimize strategies and inform future projects.
7. Presentation and Pitching: Present creative concepts, strategies, and pitches to internal teams and stakeholders, articulating the rationale and expected impact of ideas.
8. Cross-functional Collaboration: Work closely with product, marketing, and sales teams to ensure consistency in brand messaging and alignment with broader company objectives.
9. Innovation and Trendspotting: Stay updated on emerging trends, creative tools, and industry developments to keep the brand’s creative strategies fresh, relevant, and impactful.
Key Skills and Qualifications
• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3-5 years of experience.
• Proven experience as a Creative Strategist, or in a similar role, ideally within a creative agency or marketing department.
• Strong understanding of consumer insights, brand positioning, and digital marketing principles.
• Excellent storytelling and communication skills, with a talent for presenting ideas clearly and persuasively.
• Ability to balance creative ideas with practical business considerations and strategic objectives.
• Proficiency in relevant software, including digital analytics tools and creative platforms (e.g., Adobe Creative Suite).
• A collaborative mindset, with the ability to work across teams and manage multiple projects in a fast-paced environment.
• Strong organizational skills and attention to detail.
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