Marketing Portfolio Lead

3 months ago


Centurion, South Africa Mayfly Agri (Pty) Ltd Full time

**Minimum requirements for the role**:

- Must have a BSc (Agric) in Agronomy/Entomology/Pathology/Weed Science or related field
- A post-graduate qualification in the marketing field will be advantageous
- Minimum 5 years experience in the agrochemical or related industry is essential
- Must have demonstrated experience in product development
- Knowledge of business & technical aspects related to the agrochemical industry is important
- Experience in working with producers, agents, and dealerships in the input industry is required
- Must be able to work within a cross-functional group setting with significant collaboration and be independent
- Must have a valid drivers license and be willing to travel
- Marketing and promoting the Herbicide and Adjuvant portfolio.
- Promoting products at the dealer/agent and at farmer level.
- Developing training material, brochures, and media platforms and ensuring that the sales and field marketing organisation actively promotes the range.
- Facilitating training interventions.
- Providing technical support (agents & internal agriculturalists).
- Working closely with the Research, Development, and Innovation Department by assisting with protocols, product gap identification and developing business cases in support of new product developments.
- Managing the interaction with industry grower organisations with reference to MRLs for supplier products.
- Liaising with industry role players.
- Participating in Sales and Operations meetings and assisting with pricing recommendations and product volume forecasts.
- Providing new product ID and support of the product development process.
- Preparing and posting publications to promote products.
- Investigating and resolving complaints.
- Performing specific technical lead responsibilities with incubation projects.



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